It seems like search engines are constantly changing their algorithms, making it very difficult to keep on top of best practices for Search Engine Optimization (SEO). Despite these constantly changing factors, there are basic SEO mistakes you'll want to avoid.
Not Researching Keywords Properly
Your website shows up in search engine results based on keywords. It is vitally important to do your research on keywords and produce content that matches those words. Otherwise you are limiting your opportunities to be seen online.
Displaying low-value backlinks
Link building is an important part of your online presence, but you must consider quality over quantity. It is much more important to go after links with authority in your niche rather than spam or irrelevant links.
Not Updating Site Enough
Fresh content matters. Not only does new content help with keywords, but it keeps your site up to date, relevant, and will help with rankings based on Google's new freshness ranking.
Avoiding Analytics
You need to be measuring your website's data so you can know what areas are performing well and what areas are underperforming. This is the only way you will know how to optimize your site better. Setting goals for conversion and monitoring terms that are driving traffic are integral parts of your optimization for search engines.
Focusing Too Much on Search Engines and Not Enough on People
While rankings in search engines matters, don't forget about your site visitors. There is a balance to be struck that will help your ranking which will bring more people to your site, but once they are there you want them to feel like you're site is there for them, not for Google. Make sure the content of your site is of value to your visitors and not just a search engine.
