Strong branding is crucial in our ad-cultured world. It is important to ensure that you're the first person in your field that enters customers' minds. This can be a somewhat daunting task when it's just you-the entrepreneur who works solo. You may ask yourself: How can I stand out and become memorable in the minds of others? Simple- professional branding. Below are two things to remember when branding or re-branding yourself as a one-man or one-woman business:
1. Simplicity
When it comes to branding yourself, clarity of expression, or simplicity, is key. Having a logo that is too busy or filled with trivial detail can come across as confusing or even pretentious in some cases. A consumer will generally just take a brief glimpse at a logo and in those few seconds, you must grab their attention. It's no coincidence that the most memorable logos are also the most simple in appearance. Although larger corporations such as Cocoa Cola, Target and Nike may first come to mind, it's important to remember that even Solopreneurs and small businesses choose simplicity over complexity when choosing their logo.
Individuals that utilize simplicity (click on the names below to view logo)
2. Consistency
Once you have come up with your branding, don't shy away from it. Use it everywhere...and I mean everywhere! I'm talking new business and rack cards, advertising, stationary and of course, your website and social media networks. With this being said, take the time to generate a plan for exposing your new brand to the public and the media, but be confident in your new brand. If you don't believe in yourself, nobody else will.
Need a professional and skilled graphic design team to assist in your branding efforts? Old City Web Services specializes in providing small businesses, entrepreneurs and solopreneurs with everything from logo design and development to complete re-branding campaigns.
Here's a look at some of our recent logo development work for local clients (click on the name below to view logo)
For more information, give us a call: 904.829.2772 or email us: letusmarketyou@oldcity.com! You can also view some of our branding work on our website - just Click Here!
