We all know that every day, new trends are emerging on the internet and technology is ever-changing. For many, this leads them to believe that print is dead. Maybe surprisingly, though, print is far from dead. For many small businesses, print marketing is part of their overall marketing plan and goes hand in hand with their digital communication.
There are many ways in which print can be a very effective tool in communicating the message of your small business to your target audience. At Old City Web Services, we offer design of rack cards, business cards, folders, brochures, and other print media to meet your business needs.
Here is why you should be using print media in conjunction with your digital marketing:
Personalization:
First and foremost, people know that print media takes more time, more cost, and more effort to put together. If you add personalization to this, it will make the recipient realize that you are willing to go an extra step to share your business with them. This alone can add value and lead to increased sales for your company.
Print and Social Media
Print is a great way to combine the efforts you are putting into your online presence. Having print media like business or rack cards created that draw people to your social media sites is great way to spread the word about your small business.
Uniqueness
It can be really hard to stand out in the crowd these days now that it seems like everyone has a website, everyone has a facebook page, and everyone has a business card. This makes design that much more important. It’s not just having a website or print media that matters. It has to be well designed, eye-catching, and memorable. Print marketing can be successful, but it doesn't guarantee it. Put thought into it, get a firm to help you that knows trends and can help your small business grow in all ways possible.
