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5 Easy Ways to Get More Customers Online

April 15, 2025 by anoadmin Leave a Comment

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ment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents
our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.

But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

Filed Under: Uncategorized

What Every Small Business Should Know About Websites

April 15, 2025 by anoadmin Leave a Comment

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“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and x

Filed Under: Uncategorized

5 Easy Ways to Get More Customers Online

March 5, 2025 by anoadmin 1 Comment

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

Filed Under: Uncategorized

Old City Web Services Merged with AnoLogix

May 17, 2024 by anoadmin

I’m delighted to share a significant milestone in the Old City Web Services journey. Today, we officially partner with AnoLogix, a leading web agency based in Jacksonville. This partnership marks the beginning of a new chapter as we merge to enhance our service offerings and expand our expertise.

As part of this transition, Oldcity.com and Old City Web Services are splitting into two businesses. Old City Web Services is merging with AnoLogix, while Oldcity.com will operate as its own advertising branch.

Founded in 2000, AnoLogix has been at the forefront of web and digital marketing innovation. I have worked with AnoLogix for many years, and they have been involved in many of the websites we have built, so they are familiar with our accounts. They have the same high standard for customer service that I have always maintained. Specializing in areas such as social media, branding, SEO, and both Google and Facebook advertising, their extensive experience will complement and enhance the services we provide to you.

This merger is driven by our shared commitment to delivering more robust and comprehensive services. We are excited to introduce an expanded suite of capabilities, including advanced web design, enriched digital marketing strategies, and expert SEO services, all designed to elevate your online presence.

What does this mean for you? It’s business as usual but with added benefits. You’ll continue to receive the great service you’ve come to expect from us, now with access to additional resources and a broader team of experts dedicated to your success.

Keep an eye out for an email from AnoLogix introducing additional team members and services that will be offered.

Thank you for your continued trust in us. We look forward to achieving great things together.

Sincerely,

Cecile

Filed Under: Uncategorized

Mobile Responsive: HOW it Effects Your Website

June 11, 2020 by anoadmin

What is a mobile responsive website?

A mobile responsive website simply means that the website can be easily navigated on a mobile phone, tablet, and desktop. Responsive websites have the ability to adjust their size, layout, and proportions to be readable across devices.

Image is a screenshot of OldCity.com's mobile responsive design.

Mobile Responsive: HOW it Affects Your Website

The first time we mentioned the importance of a mobile responsive website was nearly one decade ago. Oh, how time flies! All these years later, this topic is more important than ever.

Unresponsive websites are at risk of losing half of their traffic.

From May of 2019 to May of 2020, roughly 50% of web users were browsing on mobile devices. With this information, we can assume that nearly 50% of the users on our clients’ websites are on a mobile device. So, if your website isn’t responsive, you are at risk of losing half of your website traffic!

Find out how many users are on a mobile device on your website via Google Analytics.

Picture this: You are on vacation and headed out for a day of fishing. But first you need to pick up bait, so you do a Google search for ‘nearby bait shops’.

Among your search results is a locally owned bait shop. Since you would prefer to spend your money locally, you click the link to their website. Next, you head to their Products Page to find out if they carry – wait a minute. You can’t find their Products Page. In fact, you can’t find anything on the website without scrolling left to right and up and down because it is not a mobile responsive website. Frustrated that you can’t find answers, you’ll scroll to the next bait shop.

Need more convincing that you need a mobile responsive website? Keep scrolling!

The Benefits of A Mobile Responsive Website

Here are a few of the perks of a mobile responsive website:

  • Users on a mobile device or tablet can easily find the Navigation (this is at the top of the website where the Home Page, Contact Us Page, and other pages are located). A mobile responsive website also allows them to easily find other information and view images better.
  • Search engines (like Google) reward mobile-responsive websites with a higher SEO (search engine optimization) score. You can learn more about how SEO and mobile responsive websites correlate here.
  • The Exit Rate (the percentage of times people leave your website too quickly) is lower. If your Exit Rate is high it’s likely because users aren’t having a good experience on it; not having a responsive website hugely contributes to a bad user experience on a site.

The Downfall of Unresponsive Websites

Since more people use mobile devices to browse the internet, mobile responsive design was created to provide a better user experience. Your website serves as an online marketing tool and a bad user experience is detrimental to how effective it is. Think of it like this: browsing an unresponsive site is similar to trying to find an item in a store with no aisles, no signs, and no employees.

  • There is inadequate space to click on links, so the user has trouble getting information. Have you ever tried to click on a button on your phone but kept missing it? This is what the entire experience feels like on an unresponsive website.
  • Users are constantly having to zoom out to find information and then zoom in to read it. Talk about inconvenient!
  • Instead of scrolling up and down, users have to scroll up, down, left, and right.

For a good example of a mobile responsive website, check out this blog on a mobile phone. Not only is OldCityWebServices.com a responsive site, but the layout of this blog was also intentionally designed to be user-friendly on a mobile phone.

Don’t put this off for another decade!

We understand that life gets busy, but this can’t wait! If your website isn’t mobile responsive, we guarantee that a mobile responsive design will astronomically improve the efficiency of your website. Remember, your website’s purpose is to be a marketing tool that works for you!

Call us at 904-867-4112 or click the button below to fill out our form.

Let’s get started!

Mission Statement

The mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success.

Please share and re-post this blog. Disclaimer: Every effort is made to ensure the accuracy of the information on Old City Web Services Blog.

Filed Under: Design, Mobile Website, mobile-responsive website, Responsive Web Design, Website Design

Logo Roll Out Checklist

March 13, 2020 by anoadmin

At the end of the day, we all want to look good and present our best selves. This goes double when you’re running a business – and looking professional for your customers starts with your logo. In fact, when a customer visits your website or receives an email from your business, your logo goes a long way towards validating the trustworthiness of your business. On the flip side, a missing logo can cause customers to hesitate to do business with you.

So, whether you just had a logo designed or you’ve had one for years, use our Logo Roll Out Checklist to dot your i’s and cross your t’s by making sure your logo is on everything that represents your business.

Image contains two different shoes on one person.

How Our Logo Checklist Can Help You

We want you to look good for your customers and one way we can help you with that is by making sure your logo is aligned throughout your online and print materials. After all, you wouldn’t leave the house missing a shoe or wearing two different shoes, would you? Well, that’s exactly why you should never have two logos – or no logo at all – representing your business.

Regardless of if you have a new logo or just want to double-check that your current logo is in each place it needs to be, below is our Logo Checklist as well as some quick tips to help you place your logo in the right places!

Read our quick tips below before starting your Logo Roll Out Checklist:

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Digital first, print second: Adding your logo to your website or social media is much simpler than adding it to a business card or rack card. So, a good rule of thumb is to always check your online materials first.

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Update your color scheme: Whether it be in the marketing emails you send to customers or in your email signature, don’t forget to utilize the very intentional color scheme of your logo!

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Logos put customers at ease: Your logo is like your business’ badge because it speaks to the professionalism and authenticity of your business. Without one present, you risk looking untrustworthy.

Logo Roll Out Checklist

Need a logo? We can help!

Does your business need a logo or does your current logo need sprucing up? Or, maybe you just need your current logo added to your business cards and other print materials. Either way, we’re here for you for whatever logo needs you may have. Schedule a free consultation by calling us at 904-867-4112 or by clicking the button below and filling out our form.

Let’s get started!

Mission Statement

The mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success.

Please share and re-post this blog.  Disclaimer: Every effort is made to ensure the accuracy of the information on Old City Web Services Blog.

Filed Under: Branding, Design, Logos

Unique Print Materials That Your Customers Will Love

February 14, 2020 by anoadmin

Your customers will just love rocking the print materials we have listed below! But you will also love them because they double as an advertisement for your awesome business. In fact, once your customers get their hands on them, they will instantly become a walking advertisement – and who are you to stop them?

At the end of the day, we all love taking home a few stickers from our favorite restaurant or receiving a free bag with a purchase or buying a t-shirt with the logo of one of our favorite businesses. While these ‘things’ may seem insignificant when we receive them, they’re actually a business’s strategic print materials and we all love accessorizing with them!

So, don’t miss the opportunity to give your customers a chance to flaunt your business. Use the list of unique print materials below to steal the hearts of your customers and get long-lasting, inexpensive advertising for your business.

unique-print-materials-folder
unique-print-materials-hats
unique-print-materials-bag

Bags: Nowadays, communities are moving away from the use of plastic bags. This got us thinking that a custom bag with your logo might be exactly what your customer needs to get their errands done. We can picture it now: a bag with your logo on it hanging off the arm of your customer for all the world to see!

Business Cards with A Coupon:null Everyone loves a good deal. So, the next time you print your business cards we recommend placing a promotion or coupon on the back of it. This way, it’s less likely to get thrown away or tossed in a drawer and your customer is more inclined to use it in the future or pass it along to a friend.

Buttons: Not only are buttons fairly inexpensive to have printed, but your customers will love them for adding a special pop to their shirts, backpacks, car sun visors, hats, and other places!

Car Billboards: nullCar billboards such as stickers, magnets, and decals are a great way to advertise and they are also enormously popular among customers. Need more convincing? The next time you’re on the road, take a look around at all the stickers on the back of vehicles. You are sure to see everything from roofing companies to coffee shops to festivals being promoted. Although the world seems to be moving more and more towards online, this example is living proof that car billboards are still an effective way to advertise in print.

Koozies: During long, hot summer days in Florida, there is a serious shortage of beverages that stay cool and refreshing. What better way to show your customer how much you care about them than with a koozie that incorporates your logo. Not only will their friends likely notice the koozie, but they’ll also think of you each time they pull it out to insulate their beverage.

Magnets: Customers love receiving magnets from a company because they are super versatile. In fact, can you think of a business whose magnet you wouldn’t put on your refrigerator? Whether you’re an insurance company, eye doctor, or accommodation, chances are that your magnet will get a prime spot next to the other magnets on your customers’ refrigerator. The best part? This accessory is sure to be seen by friends, family, and even the babysitter!

Stickers: Just like voting stickers and festival stickers, there is a place in your customer’s heart for your sticker too. You will get major brownie points for providing your customer with an item other than your product/service and the benefits just keep going once they peel it off and stick it on their shirt, hat, laptop, water bottle, or body!

T-shirts and Hats: nullT-shirts and hats with your logo on them can be used as a bonus when customers sign up for a service. Or, you can give them away and receive free advertising when customers wear them. Not sure how to incorporate your logo onto a shirt or hat? Check out how some of our other clients did it for inspiration: Gator Door East, R.V. Construction, Datil Pepper Tea.

From a logo on a t-shirt to a car billboard, giving your customers a chance to show off your company is an opportunity you don’t want to miss. In fact, they want to show off how much they appreciate you just like you love showing off your favorite business by sporting their printed materials. Whether you decide to sell or give away your new merchandise, allow your customers a chance to brag about your business through these print materials that they will just love!

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Don’t see a type of print that is right for your customers? Not a problem. Take a look at the work we’ve done for our clients to get a better idea of which print materials are suited for you. Or, if you saw something that peeked your interest, press the button below or call us at 904-867-4112 to get started on print accessories that will steal your customers’ hearts!

The Way to Your Customers’ Hearts

Mission Statement

The mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success.

Please share and re-post this blog.  Disclaimer: Every effort is made to ensure the accuracy of the information on Old City Web Services Blog.

Filed Under: Advertising, Branding, Print Design

The Evolution of Websites

January 17, 2020 by anoadmin

The evolution of websites has featured significant advancements since the creation of the world wide web in 1989. In fact, every few years there are enormous technological changes in the way they look and how we use them. While comparing the look of old websites to websites today can be a fun walk down memory lane, it also sheds a light on how quickly websites can go from ‘on trend’ to outdated. While we hope this blog is interesting, we also hope it highlights how important it is to keep up with the Joneses (and your competitor) by redesigning your website every few years!

Evolution of Websites from 1990 to 2000:

Having been created in 1989, the world wide web was just starting out when our timeline begins in 1990. In fact, was 1991 when the first website would be created and today, it is hardly recognizable as it only had a single column of text.

Once websites became more popular, they would make leaps and jumps in appearances. In fact, two noteworthy advancements between 1990 and 2000 include the creation of table-based sites and a new software called Flash. While table-based sites were substantial because they made it possible to create websites with multiple columns, Flash was equally as unique because it gave websites the ability to have videos, music, and graphics with animation. Both advancements significantly changed the appearance of websites as well as promoted better user-experience and content organization.

Websites from the ’90s: OldCity.com (1998), Nascar.com (1996), CountryLiving.com (1997).

Fun facts during this time:

  • Splash pages became a fad among designers. A splash page was a page that users hit before hitting the main website; designers added logos and moving graphics or text to catch the eye of the user.
  • Background images, animated text, scrolling text, and GIFs became popular across websites.
  • Website page builders became available to anyone with an internet connection and allowed them to build their own websites. Examples of these programs include Angel Fire and GeoCities.

Evolution of Websites from 2000 to 2010:

In the early 2000s, a programming language called CSS (cascading style sheets) became a widely popular way to build websites. At this time, CSS was used in conjunction with HTML which is another popular programming language. While only using HTML mandated creators to code each individual element on a website, the combination of CSS and HTML allowed creators to define elements across a website. Instead of writing out an entire website, creators could write the code for elements once (title sizes, colors, header images, etc.) and have it mimicked across the website.

JavaScript is another programming language that became popular at this time and is useful in a completely different way. In fact, its biggest superpower is that it can add animation to a website that doesn’t need to be read by a secondary program. Up until this time, Flash was pretty much exclusively used to add animation to a website. However, animations built with Flash could only be read with the program Flash Player and not every computer had it.

CSS and JavaScript gave creators more wiggle room and layout capabilities. As a result, the world wide web was seeing more websites using animated buttons and call-to-actions to interact with users as well as websites with uniformity, sleeker layouts, and more organized content.

Websites from 2005: OldCity.com, Nascar.com, and CountryLiving.com.

Fun facts during this time:

  • In 2003, Microsoft Internet Explorer 5 became the first web browser to support more than 99% of CSS websites with no glitches or loading errors.
  • In 2004, Facebook (formerly TheFacebook) launched for the first time.
  • The first version of Google’s popular website browser, Chrome, was created in 2008.

Evolution of Websites from 2010 to 2020:

Although internet access on a mobile phone was available prior to 2010, it was in the years after 2010 that mobile responsive design became a priority for websites. This resulted in progressively minimal websites. For example, instead of getting the attention of users with flashy designs, designers began to focus on layouts that were tall and skinny. This ideology helped the experience on a mobile phone be just as delightful as that on a desktop.

Furthermore, although it can be argued that websites have been optimized for search engines for decades, it wasn’t until the few years before 2010 that creators began to competitively add it to their marketing strategy. As a result, the content of a website became about SEO and therefore, design became about the layout of the content. This only further stressed the importance of a bare-minimum layout. Soon thereafter, more and more websites were redesigned to have reduced navigation of only the main areas of the website, images that shrink on smaller devices, as well as content that gets straight to the point of the website.

OldCity.com (2012), Nascar.com (2015), and CountryLiving.com (2015)

Fun facts during this time:

  • In 2016, the number of people browsing the internet on a smartphone surpassed the number of people browsing the internet on a desktop.
  • The programs Facebook, Mozilla, Google, Apple, and Microsoft have stopped supporting Flash Player because of its vulnerability.
  • There are 1,742,651,546 websites online as of January 15, 2020.
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Don’t get left behind, get a redesign!

Websites are changing faster than ever and it’s only a matter of time until newer trends like mobile responsiveness are old news. Additionally, people can tell if your website looks a decade, or even a half a decade old. So, don’t get left behind! Instead, let us give your website a facelift with a redesign. After all, the number of consumers that shop, plan, and research on the internet is only rising.

Press the button below or call us at 904-867-4112 to get started on a redesign that will make your business shine.

Have a redesign in mind?

Sources: EZ Marketing, HubSpot, Neil Patel, Pew Research, Search Engine Journal

Mission Statement

The mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success.

Please share and re-post this blog.  Disclaimer: Every effort is made to ensure the accuracy of the information on Old City Web Services Blog.

Filed Under: Design, Marketing, Mobile Website, Search Engine Optimization, Web Development, Website Design

Free SEO Tools

November 22, 2019 by anoadmin

Image contains a sketch of two people carrying a body to an elevator. The elevator is labeled "Page 2 of search results."

Check out this list of free SEO tools that we’ve compiled. Among the tools are a simple checklist, a website grader, and a domain analyzer. Each tool will bring you a little closer to understanding where your website is on the SEO spectrum. Now, don’t worry – we know many people find this subject confusing. That’s why we’ve selected free SEO tools that are incredibly easy to use.

Keep in mind, these free SEO tools aren’t the single solution to an optimized website.

Now, you may be confused as to why you’re seeing this list of free SEO tools coming from us in the first place. In fact, we often encourage our clients to hire reputable professionals – like us – to optimize their websites for them. However, it never hurts to learn more about a topic that directly affects the success of your business! We can guarantee that the following tools aren’t the end-all-be-all to online marketing. But, by experiementing with them you will have a better understanding of SEO in general. That’s not such a bad thing since SEO is a topic that many people still find mystical.

As promised, here are easy-to-use, free SEO tools:

Checklist

If the goal is to learn about SEO through these free SEO tools, then this checklist is a great place to start. From the basics such as setting up a Google Account to more extensive optimization like link building, this checklist will make you more familiar with common SEO terminology. Furthermore, it lets you keep track of how optimized your website truly is!

DirectionsImage contains a checked box.

  • Go to this SEO Checklist.
  • Use the toggles to reveal each section of the checklist.
  • Check the box for each portion your website has completed.
  • Register to obtain a PDF printable version of the checklist.
Domain Analysis

Domain Analysis is a free SEO tool by Moz that allows users to explore domains from an SEO point of view. Since you can explore ANY domain, this is a great way to get a better idea of how well your competitors are doing with SEO. The results tell you how many keywords the domain ranks for, how many websites link to the domain, the top ranking words for the domain, the estimated number of clicks for top keywords, and more.

Directions: 

  • Sign up for a free Moz account here.
  • Go to Domain Analysis.
  • Enter a domain in the search bar at the top of the page.
Keyword Explorer

Keyword Explorer is another powerful tool by Moz. It allows you to become familiar with the best keywords for your industry. You’ll learn about which keywords people are typing into search engines the most, which keywords your website already ranks for, how often people are searching the keywordImage contains scrabble letters that spell out s each month as well as if your competitors are ranking for any of your target keywords.

Image contains scrabble letters that spell out "keywords".Directions:

  • Sign up for a free Moz account here.
  • Go to Keyword Explorer.
  • Enter a word or phrase that is commonly used in your industry.
URL Inspection

If you find Google Analytics confusing, then you are going to love this URL inspection tool because it is just a watered-down version of Google Analytics. Instead of extensively evaluating each page of your site, this tool gives you an overview of it. In fact, using it is sort of like reading a summary for a book instead of reading the entire book.

After entering your URL, it will tell you the average position your website is found in a search result, what keywords your website ranks for, which devices are most used to view your website, and other neat information. However, it will also tell you any red flags it came across when viewing your site. These may include links that lead to error pages, images with no ALT tags, etc.

DirectionsImage contains a graphic detective with a magnifying glass.

  • Log in to your Google Account.
  • Go to the Google Search Console.
  • Enter your URL.
  • Use the sidebar on the left to explore different aspects of your website.
Website Grader

Website Grader is exactly what it sounds like. It’s software that grades your website from an SEO standpoint. Similar to the URL Inspection tool above, this free SEO tool will let you know which parts of your website are complete and which are incomplete. However, this tool uses layman’s terms and colorful graphics to make the user experience simple and fun! Factors it grades include the speed of your website, user friendliness, device responsiveness, and if you’re missing any important ALT tags.

 

Image contains a piece of paper and pencil with an A+ written on it.

Directions

  • Go to the Website Grader.
  • Enter your URL in the top search bar.
  • Use the side bar to the left to view each portion of the grader.

A good SEO strategy is the only way to succeed in the competitive online world.

But, just learning about optimization through the free SEO tools above isn’t enough. In fact, there’s still a lot of work to be done. The next step? Contact us and we’ll get started on an SEO strategy for you that is created by professional search engine optimizers. The sooner you get us working on your website’s optimization, the sooner we can get your website headed to the top of the search engine result pages (SERP).

Call us at 904-867-4112 or contact us by clicking the button below and filling out a form.

Press for Success

Mission Statement

The mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success.

Please share and re-post this blog.  Disclaimer: Every effort is made to ensure the accuracy of the information on Old City Web Services Blog.

Filed Under: Marketing, Search Engine Optimization, Small Business Marketing

Social Media Do’s and Don’ts

October 25, 2019 by anoadmin

Do have good habbits when you’re a business on social media.

Social media has turned into a major marketing asset for small businesses, but that doesn’t mean that each business is getting the most out of it. In fact, businesses with bad social media habits may be losing more followers than they realize.

Examples of bad social media etiquette.

Imagine that you are scrolling through Instagram and notice the business profile for your doctor’s office. You go to their page to follow them but notice that many of their posts are written in slang and promote conflicting personal beliefs. Would you still choose to see this physician?

Or, imagine you’re on Facebook searching for a new seafood restaurant to try and you come across one named The Seafood Place. You check out a few of their posts and browse the photos of their entrees and think you’ve hit the jackpot. You then decide to read a few Facebook reviews. After reading the review in Figure 1,  you may decide not to dine there.

So, what do these two examples have in common? They give clients and potential clients interesting insight into the beliefs of the company – and not in the positive way that a Mission Statement or About Us Page does.

In today’s day in age, typing a message over a social media platform is sometimes more meaningful than saying it in person. That’s why it’s so important to have the very best social media habits when you’re representing your business. It’s like the new saying goes, “Say it forget it, write it regret it.”

Image contains a screen shot of a bad review on Facebook.

Figure 1

Here are a few more tips for businesses on social media:

  • Use free content writing tools to format your posts to perfection and avoid mispellings or pixelated images.
  • Never ask too much of your followers. For example, if every post includes a task (“Go here”, “Click this link”, or “Tell us in the comments”) your followers will become exhausted.
  • Use the statistics provided by each social media platform to find out what time of day your followers are on it the most. Then, be sure to post during those times.
  • Prioritize your platforms. Put more energy into the platforms you get the most from.
  • Don’t post for everyone, instead post for your ideal customer.

Check out our Social Media Info Graphic

We hope you’ve enjoyed this blog. If your interesting in learning more about the do’s and don’ts for businesses on social media, download our infographic by clicking the button below.

Do’s and Don’ts >>>

More blogs about social media:

  • Local Social Media Campaigns
  • Free Social Media Tips
  • Social Media Holiday Campaign
  • 3 Social Media Updates
  • Avoiding Common Social Media Mistakes
  • Local Businesses Getting it Right on Social Media

Filed Under: Hootsuite, Social Media, Social Media Campaigns, Social Media Marketing

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