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Old City Web Services Welcomes Copywriter

September 20, 2016 by anoadmin Leave a Comment

Old City Web Services Welcomes Copywriter

Natalie McElstaff-nataliewee works in copywriting and marketing here at Old City Web Services. Natalie graduated with a bachelor’s degree in journalism from Louisiana Tech University in 2013. Upon graduation, she moved to St. Augustine to work as a copy editor/designer where she strengthened her editing and writing skills. From there, Natalie worked in marketing and development at a retreat center in South Carolina where she learned the ins and outs of social media, continued to write, and learned how to market in a unique environment. While she enjoyed her time in South Carolina, her love for the Nation's Oldest City brought her back to the area. Natalie has a passion for St. Augustine and the surrounding areas that shows in her work.

Natalie joins us with a unique set of skills that make her the perfect addition to our team. Her attention to detail, ability to craft copy, journalistic conversational skills and knack for social media make her a valuable asset. Natalie writes content for clients' websites and blogs, blogs for Old City Web Services and OldCity.com, handles social media for OldCity.com, helps with marketing, and works on day-to-day projects.

We’re excited to have a skilled writer join our team and are happy to offer her services to you. Is your website in need of an upgrade? Have you had it professionally designed but don’t have the right words to make it stand out?

It’s great to have a sharp looking website, but if there is no captivating content to grab someone’s attention, then what good is your website really doing? In order to have an effective website, you need to effectively communicate what your business is about, why consumers should choose you, and how you stand out among competitors.

Reasons to Hire a Copywriter

  1. A high-quality website needs high-quality text to build credibility and consumer trust.
  2. A copywriter incorporates SEO into text so consumers get the most out of online searching.
  3. You can rest assured that your copy will be the most effective it can be.

If you feel your content needs an upgrade, fill out the contact form on our website or give us a call at 904.829.2772 to discuss how we can help you with your content writing needs.

Filed Under: Blogging, Community, Content Marketing, Copywriting, email marketing, Marketing, Small Business Marketing, Special Message

Unique ways to market your business

September 13, 2016 by anoadmin Leave a Comment

Unique ways to market your business

Marketing seems to be a constantly changing puzzle business owners try to solve. In a world where focus is on what’s new, innovative, and different, how can your company stand out from the crowd? We're here to tell you some unique ways to market your business.

We’ve put together a few ideas to make your marketing ventures unique and eye-catching.

  • Business card: gatordoor-businesscardsChanging the shape or texture of your business card can instantly catch the eye of people in the community. Whether it is changing your card from a rectangle to a square or making your card out of a thicker material, a small change can make all the difference between standing out and blending in.
  • If you have a brochure for your business, adding a map to the inside could be a great way to entice a customer to keep the brochure around for future map use (keeping your logo around as well).
  • Updating or redesigning your company’s logo to make it more effectively represent your company. Read our previous blog on the importance of a high quality logo.
  • Rackpearlofthesea-rackcard card for hotels: Many hotels have racks where businesses put cards advertising their services. It is a great way to catch the attention of a customer you might not otherwise reach, the traveler. If you already have a rack card out in the community, upgrading the design is a quick and easy way to improve your company’s brand in the community.
  • Reevaluate ads for print/online publications: Make sure message is conveyed in clear and concise way. Don’t overload your ad with tons of text. Make sure to use quality photos that represent your business. Use a simple, yet visually appealing layout.
  • Reevaluate your social media plan: Are you interacting with consumers? Are people engaged with your social media accounts? Changing what you post, when you post, or how often you’re posting can make a big difference in response rates.
  • Market in ways that are rvcooper-hatindividual to your company: Putting your logo on items associated with your business can make a memorable impact on a consumer. For example, if you have a construction company, you could put your company’s name on a level or tape measurer keychain. If you have a technology company, you could put your logo on a flash drive. Bottle openers are great options if you have an outdoors company or bar.

Whether you are looking to redesign your business cards, reevaluate your social media plan, or completely revamp your marketing strategy, the team at Old City Web Services is here to help. Meet with us, and let's see what we can do to make you stand out from the crowd.

Filed Under: Design, email marketing, Logo Design, Marketing, Small Business Marketing

Are logos really a big deal?

September 6, 2016 by anoadmin Leave a Comment

Logos say as much about your business as the name, staff, services, and customer experience. A logo is the first impression customers get before stepping foot in your office or online shop. First impressions are important, especially when it comes to getting new customers. So, is it worth it to budget for a new logo or an upgrade? We at Old City Web Services are here to offer some insight about why a high quality logo is essential to building your business.

Good logos build consumer trust

It is the first impression a potential customer will have of your company and it becomes the visual representation in the customer’s mind. A poorly designed logo can make a company look like the “discount or low cost” option among their competitors.

A quality logo can stand on its own; customers will start to recognize your business based on the logo alone.

Why invest in logo design? Do it once, do it well

Logo design prices that are too good to be true are often a breeding ground for plagiarized work. It can be done so cheaply and quickly because it is stolen work. This costs the client in the end the embarrassment of a legal action against them, the expense of replacing all print, signage, etc. and the cost of having it done again the right way.

Consistency is key

It seems like a no brainer, but a company’s logo should be the same on signage, print, and the web. Every business should have a vector base EPS logo with specific Pantone colors. This allows proper color matching between various vendors who will reproduce their logo.

Taking the next step

Below are some of the logos the design department at Old City Web Services has created. If you are in need of an upgraded logo or a complete logo redesign, Old City Web Services has a design team ready to help make your brand stand out from the competition.

Flagler-Hospital Putnam-CountySilver-Feather sykes-cooperVillage-AcademyRVCooper Logo

Filed Under: Logo Design, Uncategorized Tagged With: Branding, design, logos

St. Augustine visitors and locals hurricane guide

August 30, 2016 by anoadmin Leave a Comment

stormy sea

As hurricane season continues, it is important to stay informed and have the most up-to-date information possible. A lot of hurricane preparedness information is focused on residents of coastal areas, but what about the people visiting? Knowledge is power, and arming yourself with the proper safety measures can mean the difference between a fun trip and a trip gone awry.

Luckily, the officials of St. Johns County and the City of St. Augustine have precautions and plans in place for any and every kind of weather condition. Linda Stoughton, the director of St. Johns County Emergency Management, says that the county does everything possible to offer as much assistance to visitors as it does to residents during weather emergencies.

“We would start out with notifications and warnings making sure visitors staying on the beaches or in the city receive the same information as the citizens do,” Stoughton said.

When storms arise, visitors are encouraged to monitor TVs, radios and websites for the timeliest information. “Most people travel with smartphones,” she said. “We have a twitter account and always put out press releases to all local media.”

Local news channel: News4JAX

Local radio station: 103.9 FM WSOS

St. Johns County Emergency Management's Twitter: @StJohnsEOC

If you’re at a campground or beach area

While some visitors stay in hotels around town, some choose to go camping or dock their boats at a marina. “We have communication with marinas and make sure they have information to give to people who came in by boat,” Stoughton said. “We also have a large campground including Anastasia State Park and several beaches. Anastasia has a complete disaster plan in place. It is one of the most popular campgrounds along the state.”

Mark Giblin, park manager of Anastasia State Park, says visitors should use caution to stay safe whether they are camping or just swimming at the beach. “When the park goes under a tropical storm or hurricane watch warning, we evacuate the campground the moment the warning or watch goes into effect,” he said. “The biggest tip I would give is to not wait until the last minute. I see a lot of people think the storm’s not going to come or not take threats as serious and find themselves in a situation.”

As far as swimming is concerned, Giblin says to watch the beach warning flags. “Pay attention to those flags because sometimes a rip current or undertow are not necessarily present to the eye.”

If you’re docked at the marina

Being on the coast, many people take the opportunity to sail up instead of drive. Sam Adukiewicz, harbor master of St. Augustine Municipal Marina, says it’s better to be safe than sorry.

“Find a safe place until the storm is over," he said. "If there is a bad storm, find a place for the vessel and stay ashore. Boats can be replaced, but lives cannot.”

If you do find yourself in the marina during extreme weather conditions, be sure to stay informed. “We do our best to communicate with everyone to keep their eyes out on the storm,” he said. “We can’t make people leave, but we ask people to secure boats. We give them hurricane preparedness checklists. We watch the storm.”

If you are in need of a hurricane preparedness checklist for your boat, go to boatus.com.

Safety tips

As far as safety is concerned, Stoughton says the main thing to do is stay alert and have situational awareness. Here are some tips from Stoughton:

  1. Research ahead of time to see if you are staying beach warning sign
    in an evacuation zone.
  2. Be prepared to leave if you’re told to by officials.
  3. Understand hazards come with extreme weather.
  4. Understand that different bodies of water have different hazards such as rip currents, extreme high tides, undertow, flooding, tornadoes, high winds.
  5. Follow directions of local officials and try to move vehicles outside of flooded areas.

 

Filed Under: Community Tagged With: hurricane, hurricane preparation, St. Augustine, travel

How Social Media & A Blog Correlate With SEO

August 16, 2016 by anoadmin Leave a Comment

Why Your Business Needs Social Media & A Blog

Social media, Blogs and SEO compliment each other in online marketing. Posting current social media and a blog entries will help search engines recognize your website as relevant. Social media is a great outlet for driving traffic to your website, which helps boost your SEO rank. Even if your social media presence doesn't lead to immediate direct sales, it is excellent for gaining those clicks to you website. This traffic will help boost your SEO rank.

Social Media & SEO

Whenever someone shares your website or your post on social media, this is link building. Link building shows search engines that your website is relevant and interesting. This is why it's important to keep your social media current with a new post at least once a week. By posting once a week, you are giving users the opportunity to share your content more. The more content of yours that is shared, the higher your ranking will be. Google uses Twitter to discover new content; for example: what's trending. Google loves Google+. Even though Google+ might not be the biggest platform of social media,  it can improve your SEO.  If you just have a Google+ profile and post on it once a month, it definitely helps. An overlap of social media and SEO is an effective strategy; by using social media in the right way, you will reap a lot of benefits.

Blog & SEO

The purpose of having a blog for your business is to get more traffic to your website. We learned earlier this month how more traffic to your website helps your SEO. Creating a blog for your business would be another way to improve your link building. Having a blog allows you to push out fresh content about your business without having to update your website. Search engines like fresh content because it shows that you present the latest information to your clients. Having a blog also helps with being able to present your search term keywords in your website. Blogs also allow you to use your keywords naturally. Having your keywords presented naturally in your blog will not only help your search engine ranking, but it will also help you keep that ranking longer. If you are looking for that extra push with your SEO, consider a blog.

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Follow us on Twitter and Like us on Facebook to get daily tips for your business marketing.

Need to jump way ahead of your competition on Search Engines? Sign up to have your SEO done by Old City Web Services! Contact us today to get started! 

 

Filed Under: Blogging, Search Engine Marketing, Search Engine Optimization, Social Media

Why Having Relevant Content is Important.

August 9, 2016 by anoadmin Leave a Comment

First, What Does Relevant Content Mean?

Relevant content means the content on your website is up-to-date and on topic with your business. For example, if you have a business that sells honey in Georgia, you wouldn't want your home page to have content about jams in California. Also, you want the information about your business to be current. Having old or irrelevant information on your website can hurt your search engine optimization. Making your rank on search engines become lower but, how do you write good content for your website?

Tips on Writing Good Relevant Content:

Valuable Content: Make sure your content has some value to your users. Ask yourself; Do my potential clients need this information? Does this topic actually pertain to my business? Will my potential clients even want to know this information? Thinking this way can help you make sure your content is relevant and not just filler information.

Concise Content: Most users on the web are going to skim your website content. You have the tricky part of making the information as brief as possible but  with enough impact to inform the user. Short paragraph or lists are always a good fall back for making sure your content is concise.

Stay On Topic: It's important to stay on topic. If you are writing about the company, stick to the company's information. Writing about your services? Make sure to only be mention about your services. Stay focused on one topic at a time.

Check and Recheck Grammar and Spelling Errors: We're only human and going to make mistakes but we can always go back and fix them. If we check and recheck and get a friend to check, this will help from having any errors on our website. It's unprofessional to have a ton of grammar and spelling errors. It can also confuse your customer if your content doesn't make sense due to errors. So, try make sure to check. Get up and walk away, come back and recheck, then send to a friend to triple check.

Write For Your Audience: Your website content needs to be search engine friendly by using keywords, and links. Though, having readable and engaging content for you potential clients is just as important. The goal is to convert your potential clients into clients.  If they don't understand what you are saying, then how can they converted. Make sure your writing is easy to understand and connectable for your audience. Forget the fluff and marketing jargon.

Writing Content

 Need More Help?

Contact us today and we can give you a lesson on SEO.

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Filed Under: Content Marketing, Copywriting, Search Engine Marketing, Search Engine Optimization, Uncategorized

What Does SEO Even Mean?

August 4, 2016 by anoadmin Leave a Comment

How Does SEO Apply to My Business?

SEO stands for Search Engine Optimization.  Search engine optimization is the action of making your website rank for search keywords & phrases that pertain to your website/business.  Knowing the basics of SEO will give you a better understanding of how it will improve your online presence.  In plain words, it’s quality control for websites by search engines. Search Engines, such as Google, Yahoo, Bing, will scan or crawl your site for keywords and phrases of what viewers are looking for.  If your site has the key words and phrases that viewers are searching for and they are installed properly on your, site it can make your website rank higher sending more viewers and increasing your business.

How Do Search Engines Rank My Website?

Common Search Terms:  These are terms that viewers would type into a Search Engine, Google, Yahoo, Bing for example, to find businesses or services.  An example would be to type "pizza place" in the search area. "Pizza Place" would be the common phrase you would use to find a business serving pizza.  If you are one of those that “serves pizza” you would make sure that it is properly added into your website to increase your ranking instead of hurting your rankings. So it is important to have the key words and phrases in your content as well as other areas of your site.  That is where we can help you. 

How old is your site information:  The information on your site should be the most current information that pertains to your business and services. This doesn't mean that you have to update your website every day.  However, if you haven't updated your website in 3 years, it may hurt your ranking on search engines because the search engines see your site as stagnate.  You may add another product or service that your company does and forget to list it on your site.  So make sure all the information on your website is up-to-date and that your website design is also updated and responsive.

Site links:  Having your website linked on another website is like having a recommendation.  Linking should be a more natural thing you do for search engine optimization. Meaning do not try to get links that have no relevance towards your site. An example would be that you have a Pizza Restaurant and you have a link to a Plummer.  Your website is linked on an irrelevant site to your business and could hurt the SEO. Linking  your website on social media or blogs can be very beneficial.  Links show search engines that your website is important and relevant. 

Relevant Content: Making sure that your homepage has relevant content about your business is highly important.  Adding your keywords naturally into the content is important too. That way when search engines "Crawl " your website it will see your site as a relevant website. Crawl or Crawling means when a search engine reads or scans over your whole website to file it in their database.  After crawling, search engines will then file your website in a certain area in their database. That way they can reference to it later when someone is looking for your services or business type.

 

SEO

 

 

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Need help with Search Engine Optimization? Let us help you with your website. Contact Us Today!

Filed Under: Search Engine Marketing, Search Engine Optimization, Small Business Marketing

Do You Know the Different Ways to Connect with People on Social Media?

July 26, 2016 by anoadmin Leave a Comment

Connect with Fans, Followers or Friends?

With all the social media platforms out there it can be difficult to know all the ways to get your customers to  connect to your business social media. Here are some guidelines to follow that might shed some light on all the confusion with connecting on social media.

Facebook-

On Facebook your potential customers will be able to see all of your post by "liking" the business page. When they hit the like button on the main profile page on the right upper hand side it will send you a notification to notify you about the new "like". Since someone has liked the business page they'll now be a fan meaning any future post you make on your business Facebook, the fan will be able to see on their timeline. They can also send you a message, comment on your post or share your post as well.  Now if any one visits your business Facebook page they will also be able to see your post on your business profile as well, even if they are not a fan. Being a fan just means now they will get your updates and post on their timeline. facebook connect

Here some hints to help you remember:

Facebook likes on profile = Fans
Fans= Followers who see your post on their timelines.
Clicking the like button on the business profile = Fan.

 

Twitter-

On Twitter customers can "follow" your Tweet which means they become a "follower" and will see all your tweets on their Twitter feed. They become a follower by going to your Twitter page and clicking the follow button on the right hand side. Once they have clicked the button you will be notified that someone is now "following" your Twitter page. Your follower now has the ability to retweet your tweets, like a tweet or even send you a message. If your client has not yet followed your Twitter page the only way they can see your tweets is by going to your business page or if some they already follow retweets your tweet.Twitter Connect

Here are some helpful tips to remember: 

Followers = Friends who can see all your tweets
Retweeting= sharing to other Twitter users
Hitting the follow button on profile = Follower.

 

 

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Need help managing your Facebook or Twitter? Contact Us today so we can help!

Filed Under: Facebook, Social Media, Social Media Marketing, Twitter, Uncategorized

How to Use Links to Your Advantage.

July 19, 2016 by anoadmin Leave a Comment

Learning to Use Links

Linking on a Blog post.

Linking on a Blog post.

Linking is when you connect your website to another platform. A platform could be another system or in other words social media. This is important part for online marketing since it helps with Search Engine Optimization (SEO). It also helps customers go to your website faster with just one click. A feature of linking is that you can to add it to any platform, from

Linking on Facebook.

Linking on Facebook.

Facebook to blogs to Twitter. To create a link to your website, simply type your domain name into a platform and it should auto-populate, see the Facebook example to the right.  It's important to link from not only your website to your social media, but also from your social media to your website.  The more connections you make with linking the more it will help your SEO ranking, as long as it's relative linking.  Relative linking means you don't put your link on random sites just to get back linking.

When you use links for your website on other websites or social media, this creates a back link. Back linking to your website helps your SEO performance by at least 20%.  Not only does back linking help your SEO, but it also creates direct traffic to your website. Linking to your website also helps by indexing of your website with Search Engines. This effect also works with your social media. Linking your social media onto your website helps with the ranking of your Social Media. So, don't be afraid to connect your social media to your website and vice versa by linking to each other.

Need more help on getting traffic to your website? Contact us today to get some help!

Check out our Facebook and Twitter for updates and examples!

Filed Under: Marketing, Search Engine Marketing, Search Engine Optimization, Uncategorized

Making Engaging Post.

July 12, 2016 by anoadmin Leave a Comment

How to Write Engaging Post on Social Media

Do you notice your Social networking is starting to lose connections with clients? Not getting the interaction you thought you would be getting from clients? That might be because you're not doing enough engaging post.  An engaging post is a post in that entices your audience to engage in the post either by liking, commenting or sharing the post. Keep your business social media fresh, interesting, and engaging by having consistent variations of engaging posts. Social media should be more than simple product promotion. If you keep posting only about the services you provide instead of trying to connect and engage with your clients, you will see you social media network drop in activity. Don't think of social media as a platform to sell your product or services but a platform to network for your business. Using engaging post will help you connect and build a relationship with your audience.

Here are some ideas for engaging post:

Engaging Post

Engaging on a post on Social Media 

  • Do a competition
  • Make a funny Meme
  • Pose a Questions to your Audience
  • Post a photo and with the words"Caption This Photo"
  • Fill in the Blank Post
  • Like for this , Share for this
  • Do some Trivia
  • Use a Quote
  • Post about Holiday Wishes
  • Celebrate Your Business Milestones
  • Make a Call to Action Post
  • Do a Poll
  • Post pictures or videos of behind scenes of your business

 

If you need furthermore examples check out our Facebook and Twitter.
In any event you are unable to do your business Facebook or Twitter, then let us manage them for you contact us today!

Filed Under: Facebook, Marketing, Social Media, Social Media Marketing, Twitter, Uncategorized

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