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FAQ About Advertising on OldCity.com

June 14, 2018 by anoadmin

Can I advertise on OldCity.com on a budget?

Any budget, no matter how small, can afford to advertise on OldCity.com. In fact, advertising on a website tends to be less costly than other methods such as mail-delivered advertisements, billboards, or commercials. Advertising services on OldCity.com range from $25.00 to $600.00 per month.

What is an advertorial?

An advertorial is a method of advertising in blog form which is published on our City Blog Page; the blog's purpose is to promote your business. Each advertorial is a little different and varies in the topic, the number of words, and the number of photos. Advertorials are unique because they are permanently in our blog feed, they give your business a backlink to our high-ranking page (which is good for SEO), and we also promote them through our social media outlets. You can sign up for an advertorial here.

Check out the advertorials we created for Guy Harvey Resort, Coast Home Watch, and Fiesta Falls Miniature Golf:  [

Can I advertise with a video?

Yes, and in fact, we suggest you do! Each of our Super Expanded Listings can display a video, check out the one at the top of our Historic District Page of St. Francis Inn Bed and Breakfast. Video advertisements are twofold; they capture the attention of potential customers for longer and they provide unique insight into your business. If a photo is worth 1000 words, how many is a video worth?

How do I know that OldCity.com is the right place to advertise my business?

OldCity.com is a website portal for locals and travelers alike. Many people visit the site in search of information for their vacation or staycation; but, the site also receives a steady flow of locals and snowbirds searching for St. Augustine's best brokers, pharmacies, doctors, pest control services, etc. OldCity.com hosts a variety of advertisers whose businesses vary from bed and breakfasts to contractors to insurance companies.

In conclusion, most companies will find advertising on OldCity.com beneficial! Instead of asking yourself if OldCity.com is the right place to advertise your business, ask yourself where you should advertise on OldCity.com. If you’re a business in the area who predominantly markets to locals, we suggest you advertise on our Area Business Page or as a button on our Calendar Page.

What is the best way to advertise on OldCity.com?

Check out our How to Advertise Page, contact us or find the best way to advertise on OldCity.com with this simple equation:

Your Budget + the Busiest Time of the Year for Your Business + the Best Spot on OldCity.com for Your Business + Your Ideal Customer.

Example: A contractor in St. Augustine targeting local home buyers, with a small budget, and a peak season of October through December, might consider advertising with a banner ad on our Real Estate Page and Area Businesses Page, from August to January.     

How do I advertise on OldCity.com?

Visit our How to Advertise Page. Or, call us at 904-867-4112, email us at werespond@oldcity.com, or visit us Monday through Friday between 9:00 am and 5:00 pm.

How can I track my advertisements?

Each advertisement on OldCity.com is thoroughly tracked. At the end of each month, advertisers receive statistics including the number of impressions each ad received, the number of clicks, the click-through rate, and in some cases, the number of phone calls the business receives through the ad.

Impressions: the number of times your advertisement was seen by a user on OldCity.com

Clicks: the number of times your advertisement was clicked on.

CTR (Click through rate): the number of clicks your advertisement received divided by the number of impressions it received.

Phone Clicks: the number of times someone called your business through the advertisement.

*Not applicable to advertorials.

It is important to remember that there are major risks associated with using an open (or unsecured) WIFI source. Since open wireless networks don’t require a password it leaves the door open for spammers, thieves, and hackers. If you have sensitive information on your computer or plan on transferring it while you’re connected to an open WIFI source, it’s possible that these spammers can gain access to your files!

If you host your email with us, you can securely check your email while using an open wireless network. Open mail.OldCity.com in a browser; under where you enter your login information, press the link that reads “Click here for Encrypted HTTPS”; enter your login information. Now, an encrypted HTTP is in place, guaranteeing the information you send or receive is secure.


Mission Statement

Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at 904-867-4112 or contact us today.

Sharing and re-posting this blog is encouraged. Please credit Old City Web Services when sharing.
Disclaimer: Every effort is made to ensure the accuracy of information on Old City Web Services Blog.
Photo credits: Old City Web Services

Filed Under: Ad Spaces, Advertising, Tips For Success Tagged With: advertorials, banner ads, button ads, video ads

Guide to Online Banner Ads

March 7, 2018 by anoadmin

Should You Purchase Online Banner Ads?

Online Banner Ads for Seafood Festival

St. Augustine Lions Seafood Festival Digital BannerAs a small business in a city where tourism is booming, the short answer to this question is yes! In our last blog, Advertising Ideas, we discussed the best ways to advertise during Tourist Season. To no surprise, online banner ads and other ad spaces topped our list!

How They Work

Online banner ads are eye-catching and use links to push online visitors to business' websites and landing pages. There are several outlets that allow you to advertise your business with a digital banner. But, the best way to reach vacationers with your banner is to place them on sites like OldCity.com. Visitors consider these sites as reputable, in fact, 70% of global respondents, consider websites to be the second-most trusted format to use while they are planning their vacation. These respondents, or vacationers, use websites to browse their options for lodging, activities, and restaurants.

Basically, visitors on OldCity.com are using the site as a source of information for St. Augustine. So, what better way for a small business in this region to reach potential customers?

How to Get Started with Online Banner Ads

Design

Online banner ads on OldCity.com come in a variety of designs! The design team at Old City Web Services custom designs each digital banner. Although there may be several online banner ads on one page, each one is compelling and unique.

When you hire a designer to create a digital banner you are optimizing its potential reach. Designers are trained to create interactive, responsive, and beautiful pieces to catch the eye of visitors. However, an advertisement that is created by a person without a design background may have subtle elements that will deter visitors.

Digital banner designs and banner spaces on OldCity.com are one of the least expensive ways to advertise. Why not consider adding one today?

GhoSt Augustine Online Banner Ads
Banner for GhoSt Augustine

Banner for Guy Harvey Resort

Choose A Space

The location of your digital banner is just as important as its design. On OldCity.com, you’ll find there are over two dozen pages that were created with advertising spaces in mind. Find which category best describes your niche and place your banner on the corresponding page.

Sub-pages:Attractions, Beaches, History and Culture, Music and Art, Night Life, Shopping, Sightseeing, Sports and Recreation, Weddings, Bed and Breakfasts, Campgrounds and Fish Camps, Condos and Resorts, Historic District, Hotels and Motels, Oceanfront Rentals, Short-term Vacation Rentals, Pet-Friendly Information, Fine Dining, Real Estate, Places of Worship
Landing Pages: Things to Do, Where to Eat, Where to Stay, The Community

Online banner ads on landing pages are viewed by more visitors, get more clicks per banner, and are more expensive than sub-page spaces.

Professional Photography Matters!

Smartphones give virtually everyone access to good, even great cameras. However, that does not make everyone a photographer. It is a skill set that requires years of training and experience to see and set up a well-composed photograph. Professionals see the details most of us miss, such as whether it is a good time of day to shoot your storefront or positioning a person so that a light pole is not coming out of the top of their head. It may be tempting to cut them from your website budget but that could be a costly mistake. But, a poorly shot photo reflects poorly on your business and speaks to your consumer subtly about the quality of what you are offering them. It could be the difference between choosing you or your competitor. Look at professional photography as a worthwhile investment in your success.


Mission Statement

Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – manage their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at 904-867-4112 or contact us today.


Sharing and re-posting this blog is encouraged. Please credit Old City Web Services when sharing.
Disclaimer: Every effort is made to ensure the accuracy of information on Old City Web Services Blog.
Photo credits: Old City Web Services

Filed Under: Ad Spaces, Advertising, Design, Landing Pages, Website Banners

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We are Old City Web Services. We make it easy for small businesses to thrive online. Whether you need a professional website, help attracting more customers, or a fresh new look for your brand, we’ve got you covered. With over 20 years of experience, we specialize in simple, affordable solutions that work for businesses like yours. Let us handle the tech so you can focus on what you do best—running your business.

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