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St. Johns County Lane Closures Sept. 22-28, 2018

September 21, 2018 by anoadmin

St Johns County Lane Closures for September 22-28, 2018

Every effort has been made to make your travel as safe and worry free as possible, but sometimes there is a need for lane closures from time to time to make repairs.  Below is a list of roads that are scheduled to be worked on by the Florida Department of Transportation for the week of September 22-28, 2018 in St. Johns County.  Weather or unforeseen conditions may arise that will impair the scheduled workings and they will need to be rescheduled.

St Johns County

A1A (Anastasia Boulevard) just south of the Bridge of Lions
Daytime lane closures Monday through Friday from 9 a.m. to 3:30 p.m. for construction of a new hotel.

A1A – Matanzas Inlet Bridge
Southbound and northbound lanes are narrowed and shifted through fall 2018 for St. Johns County water utility work. Daytime lane closure Monday through Friday from 7 a.m. to 5 p.m. for water main and force main pipe replacement.

State Road A1A from North of King Street to Picolata Road (436161-1-52-01)
Nighttime lane closures Sunday through Thursday from 9:30 p.m. to 6:30 a.m. for work related to a resurfacing project.

State Road A1A South
Daytime lane closures with flaggers Monday from 9 a.m. to 3 p.m. at 8266 State Road A1A for drainage pipe replacement.

San Marco Avenue from May Street to Nelmar Avenue (434556-1 & 210452-4)
Nighttime lane closures Sunday through Friday from 9:30 p.m. to 6:30 a.m. for work related to the intersection project.

State Road 13 from State Road 16 to north of Collier Road
Daytime lane closures Monday through Friday from 9 a.m. to 3:30 p.m. for equipment placement and material removal.

State Road 206 over the Matanzas River ICWW
Daytime lane closures Thursday from 9 a.m. to 3 p.m. for routine bridge maintenance.

U.S. 1 South from Godwin Road to Favor Dikes Road
Daytime lane closures Monday through Thursday from 9 a.m. to 3 p.m. for shoulder repairs.

U.S. 1 from West San Carlos Avenue to Dismukes Street (434556-1 & 210452-4)
Nighttime lane closures Sunday through Friday from 9:30 p.m. to 6:30 a.m. for work related to the intersection project.

West San Carlos Avenue from San Marco Avenue to U.S. 1 (434556-1 & 210452-4)
Nighttime lane closures Sunday through Friday from 9:30 p.m. to 6:30 a.m. for work related to the intersection project.

For More Information Please Contact:

FDOT Communications Manager  
Tracy Hisler-Pace, 386-758-3714
Tracy.Hisler-Pace@dot.state.fl.us       

FDOT Communications Specialist
Troy Roberts, 386-961-7830
Troy.Roberts@dot.state.fl.us

FDOT Communications Specialist
Emma Donestevez, 386-961-7837
Emilia.Donestevez@dot.state.fl.us

See the latest blog posts, visit http://www.nflroads.com/Blog

Stay Informed:

Use the FL511 app, dial 511 or go to http://www.fl511.comm to find out if your route has any traffic incidents. Sign up to receive free personalized alerts by phone, text or e-mail.

 

Filed Under: Community, General

All About CMS WordPress

January 29, 2018 by anoadmin Leave a Comment

When a client asks us which content management system (CMS) is best for their online needs we always recommend WordPress. In fact, we even suggest that clients with a different software convert to WordPress. It is the easiest application for business teams to manage, its user-friendly and powerful software can support a variety of small and large businesses, and it is also cost-effective.

WordPress is an Open Source CMS

The two most popular types of CMSs are open source and custom.

CMS (content management system) - Software for your website that allows multiple users to manage website content.

Custom CMS -  A CMS that is built from the bottom up by a programmer and is costly. Pricing starts at around $5,000.

Open Source CMS - Software that is open to the public to create, edit, and transform. In most cases, no single individual owns an open source CMS, rather, a community of developers and programmers work on it simultaneously.

The most popular open source CMSs: WordPress, Joomla, and Drupal

CMS WordPressed benefits

WordPress offers more free plugins and themes. Overall it's more popular and has double the downloads than other CMSs. Photo from websitesetup.org.

Did you know that 29.3% of websites run on CMS WordPress?

User-Friendly Software

Back-end of CMS WordPress

Despite the complexity of designing and developing a website, business owners can make updates with ease to WordPress’s user-friendly software. Its back-end is structured with business owners in mind, unlike the back-end of Drupal and Joomla, which even developers have a difficult time using. This means that nearly anyone can make website updates and manage their own website. As you can see in the photo above, WordPress clearly lists a series of functions on the left-hand side of the dashboard.

However, the software alone is not enough for an effective website. Along with software, you will need a WordPress theme and plugins.

Plugins and Themes

WordPress has more free and budget-friendly themes.

A theme is the underlying functionality of a website. WordPress has a vast selection of responsive and quality themes. While some may require recurring fees, all themes require maintenance fees. However, WordPress offers twice as many quality themes than the competitor.

Check out these popular and responsive themes. See anything you like?

WordPress Theme
Theme: News/ Blogs/ Content Functionality
WordPress Theme
Theme: ECommerce Functionality
WordPress Theme
Theme: Property Booking Functionality

WordPress also has more plugins.

Plugins are functions that you can add to your website such as a calendar, a reservation bar, a scheduling bar, or to convert to an eCommerce site. CMS WordPress offers over 45,000 quality plugins, exceeding offers from Drupal or Joomla. Furthermore, their plugins are far less expensive than the competitors.

Despite the budget-friendly perks of using WordPress, maybe you find Drupal or Joomla's plugins and themes more attractive. Keep in mind, the themes and plugins available for these two CMSs are going to be just as difficult to navigate as their confusing software.

The photo below will give you a better idea of how difficult it is, for developers and website owners alike, to navigate the back-end of Drupal and Joomla. WordPress' software guides you in the right direction when you need to update your site, add/edit/delete products, add a service, or add imagery.

Backend of WordPress
WordPress
Backend of Joomla
Joomla
Backend of Drupal
Drupal

Unless you enjoy labyrinths,

call us today and we'll convert your website to a WordPress site.


Steve here from OCWS coming at you with my second Tip For Success!
First off - happy new year! I've got one BIG and SIMPLE tip to help you succeed online in 2018. It will help your business more than you can imagine. All you have to do is go to Google.com/MyBusiness, log in, and add as much information about your business as you possibly can.
You're probably thinking, "I did that years ago when I started my business!" If you did, that's great! But guess what? Google has made some changes since then. Google now allows you to add different types of information. The search engine then uses this information every day to serve up search engine results in interesting ways. I'm sure some changes have been made to your business since then and Google would LOVE to know.


Mission Statement

Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at 904-867-4112 or contact us today.


Sharing and re-posting this blog is encouraged. Please credit Old City Web Services when sharing.
Disclaimer: Every effort is made to ensure the accuracy of information on Old City Web Services Blog.
Photo credits: Old City Web Services, WordPress

Filed Under: Community, Content Management System, mobile-responsive website, Tips For Success Tagged With: CMS, Drupal, Joomla, Open Source, Plug-Ins, Themes, User-Friendly, WordPress

How to secure Business Electronics and Data

August 25, 2017 by anoadmin

Nation-wide we are becoming more enlightened and responsible in caring for our environment - recycling is a staple in every household and business. America has taken strides to be Eco-friendly and in the past few years, electronic recycling and paper shredding has moved to the forefront of our minds!

Sensible Recycling

Aaron Enos, Veteran and hero, is here to save the day, fighting for our community safety just as he fought to protect Aaron EnosAmerica. Aaron invited OCWS to his warehouse where his large electronic recycling company is, Sensible Recycling! He has been part of the scrap metal community for years, and it is clear to me that knows the procedures like the back of his hand. Get this, his service is free!

Sensible Recycling accepts most office and home electronics; computers, laptops, printers, flat screen TV’s/monitors, stereos, circuit boards and more! Once they bring your electronics to the warehouse a delicate procedure takes place that ensures your electronics are no longer item bearing. The equipment is not refurbished with Aaron and is totally cleansed. The company is interested in providing optimal destruction of hard-drives and the best means of recycling your electronics! In a few months Aaron plans to begin on-site recycling. He will travel to your business or home, with a machine allowing you to watch as your motherboards and peripheral items are destroyed! Neat, right? Did I mention they do this for free?!

Shredding Documents Securely

Shredding important client/employee/business data is crucial because they trust that you are taking the necessary steps to ensure the information is safely destroyed! Many large corporations have protocols in place for this reason exactly! According to Shred-It, small Shredding samplebusinesses have fallen behind in this department. It is necessary to securely destroy your documents if you expect to maintain trust within your community. Kill two birds with one stone.

Shred-it is a large shredding corporation with a local center in Jacksonville. They are a well-known company that provide affordable services. They perform basic paper shredding and some electronic shredding. Sensitive information comes in many forms; CD-ROMs, USB drives, uniforms, prescription bottles, badges/nametags, x-rays, and of course licenses and credit cards. This prompts Shred-It to offer media destruction and specialty shredding! After using their services, they send you a Certificate of Destruction, which ensures you are no longer at risk and that your business is compliant with privacy laws.

What is interesting is that many businesses have computer software installed to protect their clients/employees/company from world-wide hackers! Yet we are allowing the threat in our backyard to progress! Keep in mind that one of the most common ways your sensitive information can be stolen is through dumpster diving. It takes one document or hard-drive to produce valuable information in the wrong hands. Protect your community! Recycling documents and electronics is as important as locking your doors.

Businesses Beware: Electronic Destruction

Many businesses provide recycling for old electronics in the St. Augustine-Jacksonville area; however not researching these companies well-enough will cost you twice as much.

  • Businesses/residents that pay for companies to recycle electronics, can not always guarantee your information will be completely erased.
  • Even in the Northeast Florida area, companies have been called out for misusing certifications. These certifications are in place to guarantee a safe and productive memory cleaning, but many of them have no teeth.
  • One certification that is losing the communities trust is R2: which is in place to oversee brokers, where a company sends their material, and how they process it. There have been instances in our community where a company claims to be R2 certified, but are not. The misunderstanding is brought to the attention of the committee, and no steps are taken to resolve the issue.
  • NADE is an association which oversees businesses that work with paper, electronic, and data shredding. Some companies may claim to be NADE certified, but are only members of NADE, meaning that NADE does not over-see their process.

Old City Web Services suggests:
Sensible Recycling – For Electronics
Ph: (904) 327-3426
Email: aaron@sensiblerecycling.com
Address: 5530 Florida Mining Blvd. S.,
Jacksonville, FL 32257
Website: www.sensiblerecycling.com
Shred-It – For Paper/Specialty
Ph: (904) 288-8555
Address: 11606 Columbia Park Dr E
Jacksonville, FL 32258
Website: www.shredit.com

Filed Under: Community, Cyber Security, General

Finding Meaning in Mission Work

July 25, 2017 by anoadmin Leave a Comment

It’s no doubt that we have a talented team here at Old City Web Services, but one of our favorite things about each person on staff is that they all have passions and talents that make them awesome individuals. We’re a family here, and when one of our family members achieves accomplishments, we want to tell the world how proud we are of them!

Cecile Mission Work

Cecile working with the youth.This blog features our President and CEO, Cecile Browning Nusbaum, the backbone of Old City Web Services, Inc. A St. Augustine native, Cecile is extremely passionate about St. Augustine and does everything she can to support our community. When she’s not in the office, Cecile enjoys spending time outside, taking part in community events, working with youth and traveling. Her latest travel adventure, this past June, was a mission trip with church youth to Whitewater Express, a camp in Copperhill, Tennessee.

 

We asked Cecile a few questions about her latest adventure:

Who went?

I went with the Trinity Episcopal Parish Youth Group. There was a total of 18 of us - 4 adult chaperones and 14 youth. The youth consisted of middle and high school students from various schools in the county.

What made you want to go?

I go on the mission trips for the fulfillment of watching the youth grow, of seeing them step out of their comfort zone to experience something new and realizing what they can achieve. To watch a young person use a power tool for the first time to build or construct something, then to hear them say, "I can do this when I get back home", is very rewarding. I believe I receive more from going on these trips than the youth do sometimes. Watching them interact with each other, you see how they have not developed their own opinions yet and are open to change.

What did you do while you were there?

DSC02189

The team works to remove the old benches.

Last year, the first time we stayed at this camp, we found an outdoor chapel area where we had some of our evening devotions. It is very rustic and peaceful with about twenty benches some of which had started to rot and fall over. There is a stream that wraps around this area underneath the trees with a bridge leading to the chapel area. It had been previously patched and was in need of repairs as well. We decided that rebuilding the benches and bridge would be a great project for us to do and something many others would be able to use for years to come.

I made a trip to the camp about a month prior and videoed the area, measured it, and talked with the camp administrator to come up with a list of materials that we would need.

The wood was delivered to the camp the day before our arrival. We had brought all the necessary tools for the project with us, so we hit the ground running. We removed and replaced most of the benches. And, we built a completely new bridge and walked it into place.

before-after-work

The benches before and after they were replaced.While we were there, the camp had paintball, rock climbing walls, and high ropes and we took part in those. We ziplined, went whitewater rafting, and walked trails outside of the camp.  One of our youth had a fear of heights and decided they were going to conquer their fear there. All of the students knew what we were going to do ahead of time, and I thought it was so interesting to hear and see how this one student overcame their fear.

What are your favorite memories?

IMG_20170601_200527782

Everyone gathers around the campfire for a daily devotion.

Our devotions around the campfire at night was one of my favorite times of the day – listening to the youth talk about what they had done during the day and how we can relate to what God’s plan for us is.

Getting up very early in the morning, breathing in cool mountain morning air, listening to the birds, watching the sun rise over the mountain tops as the fog clears, absorbing everything around me was incredible.

One of the best things was seeing the youth unplug from their devices. They played Frisbee golf, taught each other card games, or if one of them had something that would benefit the group, they would share it. This year, one of the youth shared how he uses martial arts and how you don’t have to use it physically to take yourself out of situations that may arise.

What is your favorite part of going on mission trips?

DSC02214

I’ve been going on mission trips with our church since 2007. I love being able to take time off and connect with tools other than a computer. To teach a student how to use a power tool for the first time. To watch a group of young adults build something and when they are done to be able to give it to the person, persons, or group they built it for. To listen to them while we are building and having them come up with a better way to do it. To have the youth suggest that we add things to our projects and let them lead their project. To see them interact with the people they are helping and between each other. The encouragement they give each other when someone might be afraid to do something. To watch our youth grow physically and spiritually over the years.

What would you tell anyone thinking of going on a mission trip?

I would say that going on a mission trip with youth is the most incredible thing that you can do. To see how they grow and overcome obstacles and getting to know them in a totally different setting from home is so uplifting. I know not all mission trips have devotions in the evenings, but it’s great to listen to each one of them tell about their day and how things are provided for them.

For me, it is a time I can detach from my everyday life and reflect. Sometimes you have an impact on a student and you don’t even know it. I had a student that was watching when I didn’t know it. I had no idea she knew that I got up before everyone else to do my devotions. It keeps me young at heart and on my toes. And most of all don’t forget to take air freshener; those cabins get pretty stinky after a week!

Filed Under: Community, News, Staff

Hurricane Preparedness for Businesses

June 8, 2017 by anoadmin

Adobe Spark (61)

Hurricane season has officially started, and NOAA has predicted this season there is a 10% chance of above normal activity and 60% chance of a below-normal season.

Atlantic Hurricane Season Outlook

Hurricane season is stressful for everyone in at-risk areas, but when you own a business, that stress is doubled. You're not only responsible for yourself, your family, and your home, but also your business and employees. With all of those moving parts, preparation is essential.

Having a plan and making decisions now can help prevent you from losing revenue due to building damage, inventory damage, and disruption of day-to-day business operations.

Putting a plan into place can be an overwhelming process, so we've put together some information to make preparation as easy as possible.

Hurricane Preparation

  • Evaluate your insurance - It's important to make sure you have the right insurance and to sign up for insurance you need as soon as possible. Specifically, to protect for severe weather, it is important to make sure you have property insurance, product liability insurance, business interruption insurance, and flood insurance.
  • Gather contact information for employees - Keep a log of emergency contact information for each employee. Know where everyone lives and where everyone is evacuating to.
  • Make an evacuation plan for each employee - Depending on where employees live and where the hurricane hits, your staff may be scattering in all different directions. It is essential to allow each employee to leave with more than enough time to reach their destination.
  • Photograph the inside and outside of your business - This is great to keep for your records for insurance purposes. It can also be used as a guide if anything gets displaced in a storm.
  • Make a list of your inventory and equipment - Take stock of everything in your business so you'll have a list when you evaluate everything after a storm.
  • Gather and make copies of important documents - In general, it's good to have copies of important documents, but it is especially vital during emergencies. Important documents are anything vital to the running and decision-making of your business.
  • Back up your records to an off-site location
  • Relocate valuables
  • Secure electronics
  • Turn off utilities

Recovery

  • Assess the damage - After you've gotten everything situated at home after a storm, you should then assess the damage of your business.
  • Check on employees - See how they're doing and let them know the state of the business and when you think you will be up and running again.
  • Recovery and restoration assistance - Many businesses need help to get back on their feet after a hurricane.
  • Get the word out about your recovery via social media and email blasts - Let your customers know how you're doing, if you need any help from the community, and when you plan on reopening. It's your job to be your own advocate. No one will know the state of your business unless you tell them.

Resources

Below you'll find more helpful resources for hurricane preparedness, both business-wise and personally. The NOAA Extreme Weather Information Sheet, Emergency Financial Preparedness Toolkit, and St. Augustine Hurricane Guide are great to share with your staff.

St. Johns County Emergency Management Hurricane Preparedness Guide
Ready Business - Emergency Response Plan
NOAA Extreme Weather Information Sheet
U.S. Chamber of Commerce Foundation - Small Business Recovery Expanded Guide
PrepareMyBusiness.org - Hurricane Preparedness Checklist
PrepareMyBusiness.org - Crisis Communications Checklist
PrepareMyBusiness.org - Recovery Overview Checklist
State of Florida Department of Financial Services Emergency Financial Preparedness Toolkit
St. Augustine Hurricane Guide

Filed Under: Community, General

Local Businesses Getting It Right on Social Media

March 24, 2017 by anoadmin Leave a Comment

There's no doubt that social media plays a big role in marketing of businesses of all sizes. Social media not only helps you reach those in your community but all around the world. It's a diverse tool which can have mass advantages if done properly.

For this blog, we thought we'd recognize some of the businesses within our community who are doing an amazing job at using social media to their advantage.

The Kookaburra

kookaburra 2The Kookaburra, an Aussie-American espresso bar and pie shop, has been a St. Augustine staple since 2012. When you visit one of their now four locations, it's easy to tell that as a business they believe in creating an experience for their customers. They definitely have a knack for making everyone feel welcome, from first-time visitors to the regulars. Their business is thriving, and it's no wonder that they keep people coming back time and time again. But it's not just the impression they make in person that keeps them on the minds of their customers. They're also rock stars at the social media game.

Where you can find them: Instagram, Facebook, Twitter, Snapchat

What they're doing right:

  • They post quality photos daily. They promote their products in a way that is so enticing, you get the urge to hop on over and grab a hot latte or fresh donut.
  • They interact with their customers and make it a community experience.
  • They show behind-the-scenes pictures of the shops and introduce their staff.

Crave Food Truck

crave 2Crave Food Truck is a local food truck that has been dedicated to serving St. Augustinians the healthiest and freshest local ingredients since opening four years ago. You can often find locals at their beautiful outdoor downtown location or the beach location they share with The Kookaburra. Each day, they serve up fresh wraps, salads, smoothies, bowls, cookies, and much more. The mixture of healthy food and fun experience turns visitors into repeat customers.

Where you can find them: Facebook and Instagram

What they're doing right:

  • They share photos of their delicious, fresh food daily. They use social media to share specials, new meals, and food they want to feature that day.
  • They utilize Instagram stories to their advantage by giving their customers a constant behind-the-scenes glance at what really goes into keeping a food truck running. They also show the staff having a blast while serving the community.

Declaration & Co.

declarationWhat started out in 2010 as a 700 sq. ft. shop selling gift items and wedding invitations has evolved into a 3500 sq. ft. space featuring the shop owner, Lara's, own brand. As you walk through the light and airy space known as The Marketplace, you'll see her designs on apparel, jewelry, cards, pins, candles, and much more. There's even a part of Declaration & Co. that acts as a unique candy shop. This is the perfect place to find the gift you've been looking for (for yourself or someone else).

Where you can find them: Facebook and Instagram

What they're doing right:

  • They utilize their account to showcase their own brand amongst other products they carry.
  • Their photos have a uniform look and theme. If you follow Declaration & Co.'s account, you start to recognize which pictures are theirs without having to look at their name. It's great to develop an identity on social media.
  • In between shop and merchandise photos, you'll find photos of the shop owner's family. This allows customers to get to know the people behind one of their favorite stores. This is a unique and useful way to promote small business and connect with the community.

What can we learn from these local businesses?

  • Social media takes effort. It's more than just setting up an account, posting here and there, and hoping people follow and interact with you.
  • These companies all post often and with intent.
  • They take the time to take quality photos.
  • They highlight their staff and behind-the-scenes moments.
  • They get personal and interact with the community.

Could your social media use an upgrade or makeover? We know social media can be time-consuming for any company. That's why we offer social media marketing services. Contact us today and we can create a marketing plan unique to your business.

 

 

 

 

Filed Under: Advertising, Community, Social Media Marketing

10 Ways to Establish Your Business

September 26, 2016 by anoadmin Leave a Comment

adobe-spark12

Being a new business has its challenges, one of the biggest being establishing yourself in the community. A loyal client base and name recognition are vital to your success. Without the support of those around you, failure comes closer to becoming a reality than a fear. So, how do you make your startup stand out before it sinks?

Take advantage of free listings

This is a no brainer. Putting your company’s name out there as many ways as you can for free should be a top priority. Directory listings and community calendars are great resources for the community and an excellent way to get your name out there. This takes minimal time and effort and helps establish your business among other longstanding companies in the area.

Make sure you know your target market

Take a second to sit down and really think about who your target demographic is. Who are you marketing to and how are you doing so? Are they more likely to be on social media or flipping through the latest newspaper? Spending all the time and money in the world in marketing won't make a difference if your audience never sees it.

Utilize social media

Let’s face it. Everyone is on social media these days, and as a business, it is becoming an essential way to reach consumers. Luckily for you, social media is a free and effective way to interact with customers from all over. Depending on what your business is and the age group of people you are trying to reach, you can choose the best social media platforms to reach them.

Start a blog

Think that you shouldn’t start a blog because you’ll run out of things to talk about? What if you are a very specialized business? Not a problem. A company blog is a useful platform to produce content related to your industry. Relevant content will promote you as trusted resource for your trade. Example: Say you run a gym or are a personal trainer. You don’t have to use your blog just to talk about your services. Use your platform to talk about health advice, innovative exercises, and client transformations, etc.

Implement SEO into your website

Search engine optimization is the action of making your website rank for search keywords and phrases that pertain to your website/business. It is important to have the keywords and phrases viewers are searching for installed properly on your website. If done correctly, more people will view your website which will result in an increase in business. Search engines rank your website based on common search terms, the age of your site information, site links, and the relevance of your content.

Create your Google Business listing

Listing your business on Google will make sure your business appears easily when people are searching for you on Google. You can add pictures, and people can leave reviews which add to your credibility.

Take advantage of customer testimonials

When a customer has a good experience with you, don’t be afraid to ask what they thought of your service. Testimonials are one of the best ways to build credibility with potential clients.

Send out emails

Putting customers on an email list is a great way to reach out to them long after they've left your website or store. This gives you the opportunity to tell them about the variety of services you offer, updates from your company, and news in your industry.

Get involved in the community

How do you expect the community to know who you are if you don’t try to get to know the people in it? The more people see your name associated with the community, the more they will come to know you as a local establishment. Sponsor or participate in community events. Donate or give discounts for first-time clients. Give clients an initiative for referring customers. Give back to the community. Serving others is not only great for your staff but is also a wonderful way to get to know the locals.

Network as much as possible

Getting involved with different organizations within the community is essential. Some of your biggest allies in the business world are fellow business owners. The Chamber of Commerce should be at the top of your list for business networking. The St. Johns County Chamber of Commerce’s mission states they are dedicated to improving the business environment in St. Johns County by focusing on Economic Development, Business Advocacy, Member Education, and Business Promotion. Service organizations such as United Way or Rotary are also excellent ways to get involved in the community.

How We Can Help

Here at Old City Web Services, we are dedicated to helping businesses thrive. Don’t know where to start? We offer many services that can help you out.

We can:

  • Perfect your marketing strategy to reach your target audience
  • Tune up or revamp your website
  • Write content for your company’s blog
  • Assist you with SEO and Google listings
  • Assist with print design and much more.

Go to our website, call us, or schedule a consultation with our team to see how we can help you get settled and succeed today.

Filed Under: Advertising, Community, Design, email marketing, Facebook, Landing Pages, Logo Design, Marketing, Print Design, Search Engine Marketing, Search Engine Optimization, Small Business Marketing, Social Media, Social Media Marketing, Twitter

Old City Web Services Welcomes Copywriter

September 20, 2016 by anoadmin Leave a Comment

Old City Web Services Welcomes Copywriter

Natalie McElstaff-nataliewee works in copywriting and marketing here at Old City Web Services. Natalie graduated with a bachelor’s degree in journalism from Louisiana Tech University in 2013. Upon graduation, she moved to St. Augustine to work as a copy editor/designer where she strengthened her editing and writing skills. From there, Natalie worked in marketing and development at a retreat center in South Carolina where she learned the ins and outs of social media, continued to write, and learned how to market in a unique environment. While she enjoyed her time in South Carolina, her love for the Nation's Oldest City brought her back to the area. Natalie has a passion for St. Augustine and the surrounding areas that shows in her work.

Natalie joins us with a unique set of skills that make her the perfect addition to our team. Her attention to detail, ability to craft copy, journalistic conversational skills and knack for social media make her a valuable asset. Natalie writes content for clients' websites and blogs, blogs for Old City Web Services and OldCity.com, handles social media for OldCity.com, helps with marketing, and works on day-to-day projects.

We’re excited to have a skilled writer join our team and are happy to offer her services to you. Is your website in need of an upgrade? Have you had it professionally designed but don’t have the right words to make it stand out?

It’s great to have a sharp looking website, but if there is no captivating content to grab someone’s attention, then what good is your website really doing? In order to have an effective website, you need to effectively communicate what your business is about, why consumers should choose you, and how you stand out among competitors.

Reasons to Hire a Copywriter

  1. A high-quality website needs high-quality text to build credibility and consumer trust.
  2. A copywriter incorporates SEO into text so consumers get the most out of online searching.
  3. You can rest assured that your copy will be the most effective it can be.

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Filed Under: Blogging, Community, Content Marketing, Copywriting, email marketing, Marketing, Small Business Marketing, Special Message

St. Augustine visitors and locals hurricane guide

August 30, 2016 by anoadmin Leave a Comment

stormy sea

As hurricane season continues, it is important to stay informed and have the most up-to-date information possible. A lot of hurricane preparedness information is focused on residents of coastal areas, but what about the people visiting? Knowledge is power, and arming yourself with the proper safety measures can mean the difference between a fun trip and a trip gone awry.

Luckily, the officials of St. Johns County and the City of St. Augustine have precautions and plans in place for any and every kind of weather condition. Linda Stoughton, the director of St. Johns County Emergency Management, says that the county does everything possible to offer as much assistance to visitors as it does to residents during weather emergencies.

“We would start out with notifications and warnings making sure visitors staying on the beaches or in the city receive the same information as the citizens do,” Stoughton said.

When storms arise, visitors are encouraged to monitor TVs, radios and websites for the timeliest information. “Most people travel with smartphones,” she said. “We have a twitter account and always put out press releases to all local media.”

Local news channel: News4JAX

Local radio station: 103.9 FM WSOS

St. Johns County Emergency Management's Twitter: @StJohnsEOC

If you’re at a campground or beach area

While some visitors stay in hotels around town, some choose to go camping or dock their boats at a marina. “We have communication with marinas and make sure they have information to give to people who came in by boat,” Stoughton said. “We also have a large campground including Anastasia State Park and several beaches. Anastasia has a complete disaster plan in place. It is one of the most popular campgrounds along the state.”

Mark Giblin, park manager of Anastasia State Park, says visitors should use caution to stay safe whether they are camping or just swimming at the beach. “When the park goes under a tropical storm or hurricane watch warning, we evacuate the campground the moment the warning or watch goes into effect,” he said. “The biggest tip I would give is to not wait until the last minute. I see a lot of people think the storm’s not going to come or not take threats as serious and find themselves in a situation.”

As far as swimming is concerned, Giblin says to watch the beach warning flags. “Pay attention to those flags because sometimes a rip current or undertow are not necessarily present to the eye.”

If you’re docked at the marina

Being on the coast, many people take the opportunity to sail up instead of drive. Sam Adukiewicz, harbor master of St. Augustine Municipal Marina, says it’s better to be safe than sorry.

“Find a safe place until the storm is over," he said. "If there is a bad storm, find a place for the vessel and stay ashore. Boats can be replaced, but lives cannot.”

If you do find yourself in the marina during extreme weather conditions, be sure to stay informed. “We do our best to communicate with everyone to keep their eyes out on the storm,” he said. “We can’t make people leave, but we ask people to secure boats. We give them hurricane preparedness checklists. We watch the storm.”

If you are in need of a hurricane preparedness checklist for your boat, go to boatus.com.

Safety tips

As far as safety is concerned, Stoughton says the main thing to do is stay alert and have situational awareness. Here are some tips from Stoughton:

  1. Research ahead of time to see if you are staying beach warning sign
    in an evacuation zone.
  2. Be prepared to leave if you’re told to by officials.
  3. Understand hazards come with extreme weather.
  4. Understand that different bodies of water have different hazards such as rip currents, extreme high tides, undertow, flooding, tornadoes, high winds.
  5. Follow directions of local officials and try to move vehicles outside of flooded areas.

 

Filed Under: Community Tagged With: hurricane, hurricane preparation, St. Augustine, travel

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