Design 5 - Old City Web Services

Show your colors with banners and signs.

May 20, 2011 by anoadmin Leave a Comment

We go beyond the web.

For trade shows, company events and general displays, signs and banners give your business an extra pop to stand out from the competition. Old City Web Services offers more than just Internet-related services. We have a talented art department to create excellent sign and banner designs for your business. When we create banners and signs for our clients, we keep three important factors in mind:

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]
We recently completed this banner design for the Looster Booster

1. Color accuracy: You’ve probably been in that situation where you go to pick up something from a printer only to find that instead of using the same royal blue your company has always used, they have printed your logo in purple. At Old City Web Services, our designs are all created using Pantones, a color identification system for printers and designers. Every hue in the Pantone color book is identified with a specific number, ensuring that on the screen and in printed form, your logo colors will appear exactly as they are supposed to.

2. Quality imagery: All of our designs are done at a high level of resolution to ensure that images and other graphics will appear crisp and clear. From far away or from close up, your sign will look clean and professional without being pixelated or blurry.

3. Brand continuity: We offer web and print design under one roof so that you can keep your branding consistent from one medium to the next. We make sure that your fonts and images stay the same on your website, business cards, banners and more so that your clients will be able to recognize your company brand as soon as they see it—even if it’s from across the room.

Get started right now.

Call today 904-867-4112 or send an email to letusmarketyou@oldcity.com to get an estimate on creating a banner for your business.

– Old City Web Services

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Establish the look and feel of your company with an eye-catching logo design.

May 12, 2011 by anoadmin Leave a Comment

Your business brand begins with a professionally designed logo. Whether you’re starting a new business or have an established company, it’s never too late to give your company a professional face.

For a limited time, Old City Web Services is offering 10% off the cost of logo development. Sign a contract for logo design between May 12th and May 31st and we will give you 10% ($100) off of the total cost of your logo development.

Back in February we went over the basics of what makes up a logo, but now it’s time to dig a little deeper and find out what separates a great logo from all the rest. To do that, we need to answer each of the following questions:

1. How does the name of your company fit with your logo?

Your company name is a major part of your logo—so how does it look? It is really long or really short? Does it accurately describe your business? You want customers to have an idea of what your business is just by reading your company name. At the same time, you don’t want the company name to be so long that it’s distracting. Striking a balance between the two is key.

2. Is your logo similar to that of your competition?

Old City Web Services designed this logo for the Putnam County Chamber of Commerce.

The idea of a great logo is to stand out against your competition—so do your research and know what colors, icons and other elements are already being used by other businesses in your industry to make sure your logo will be unique and completely original.

3. Who is your company’s target market?

From business professionals and soccer moms to young students and retired seniors, you need to know who your logo should be designed for. Different colors and icons will resonate with different groups, so you want to be sure that your logo is appealing to the right audience for your business.

4. Is the name of your business readable within your company logo?

It’s tempting to get really creative with fonts and shapes for your company name, but above all else you want to be sure that no matter how big or small your logo appears that it’s easy to read your company name.

5. What colors do you want people to associate with your business?

Certain colors evoke specific feelings with people, for example warm tones like browns and deep reds convey a sense of comfort while orange and yellow tones are more about energy and liveliness. So while you may be inclined toward your favorite color, you should also think about how those colors set the tone for your business.

6. How simple is your logo?

At the end of the day, the best advice you can ever get in terms of logo design is to keep it as simple as possible. Simple logos are easy to remember, easy to reproduce (even in embroidery and different print styles) and easy to understand whether they are in full color or black and white.

Turn over a new leaf for your business with a professionally designed logo.

Old City Web Services has been creating custom logos to fit the needs of businesses both small and large for almost a decade. Take a look at our online logo portfolio to see samples of work we’ve done for companies such as Village Academy, Devil’s Elbow and Arizona Custom Knives.

When you’re ready to get started with a new logo for your company, give us a call. The process begins with a 50% deposit and signed contract. We provide every client with four logo ideas to choose from, all created by our experienced professional artists on staff.

Call today 904-867-4112 or send an email to letusmarketyou@oldcity.com.

– Old City Web Services[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

What can a great logo do for your business?

February 24, 2011 by anoadmin Leave a Comment

It’s on your website, business cards, billboard ads, polo shirt, brochure and more—no doubt, your company logo is the face of your business. Your logo is typically the first thing that makes an impression on your potential customers, which is why it’s so important that you have a professional logo that represents everything your company has to offer.

When it comes to assessing your logo, there are a few important questions you should ask yourself.

Can people tell from your logo what it is that you do?
Does it stand out from other logos in your industry?
Is it easily identified with your company even when your business name isn’t included?
Does it appear the same on my website, business cards and other promotional items?

What are the components of a logo?

There are three major components to every logo. The first is a unique image that is usually identified as an icon or mark. Here are a few examples:

In one blink you should be able to identify all three organizations above without seeing their company names listed. Your business logo should draw the same response from your customers.

The second aspect of a logo is the company name, which should have a uniform font style and scale to give it a design identity of its own. Consider the company names for the above icons:

Finally, most logos are rounded out with a slogan that is also used across the board in all marketing campaigns and materials your business uses. The slogan is more interchangeable than the icon and company font, for example McDonald’s has used more than 27 slogans in the U.S. over its 70 year history including its current slogan, “I’m lovin’ it.”

How can you get a great logo?

A team trained in not only design, but in the latest sales, advertising and marketing techniques is best equipped to give your business a professional logo. At Old City Web Services, our team boasts more than 20 years’ experience in all four fields. But you don’t have to take our word for it—check out our online portfolio to see examples of the logo design and print work that we have created for our clients.

If you’re interested in updating your company logo or creating a logo for a new business, contact us for a free consultation by phone (904.829.2772) or e-mail (letusmarketyou@oldcity.com).