Old City Web Services

St. Johns County Lane Closures Sept. 22-28, 2018

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St Johns County Lane Closures for September 22-28, 2018

Every effort has been made to make your travel as safe and worry free as possible, but sometimes there is a need for lane closures from time to time to make repairs.  Below is a list of roads that are scheduled to be worked on by the Florida Department of Transportation for the week of September 22-28, 2018 in St. Johns County.  Weather or unforeseen conditions may arise that will impair the scheduled workings and they will need to be rescheduled.

St Johns County

A1A (Anastasia Boulevard) just south of the Bridge of Lions
Daytime lane closures Monday through Friday from 9 a.m. to 3:30 p.m. for construction of a new hotel.

A1A – Matanzas Inlet Bridge
Southbound and northbound lanes are narrowed and shifted through fall 2018 for St. Johns County water utility work. Daytime lane closure Monday through Friday from 7 a.m. to 5 p.m. for water main and force main pipe replacement.

State Road A1A from North of King Street to Picolata Road (436161-1-52-01)
Nighttime lane closures Sunday through Thursday from 9:30 p.m. to 6:30 a.m. for work related to a resurfacing project.

State Road A1A South
Daytime lane closures with flaggers Monday from 9 a.m. to 3 p.m. at 8266 State Road A1A for drainage pipe replacement.

San Marco Avenue from May Street to Nelmar Avenue (434556-1 & 210452-4)
Nighttime lane closures Sunday through Friday from 9:30 p.m. to 6:30 a.m. for work related to the intersection project.

State Road 13 from State Road 16 to north of Collier Road
Daytime lane closures Monday through Friday from 9 a.m. to 3:30 p.m. for equipment placement and material removal.

State Road 206 over the Matanzas River ICWW
Daytime lane closures Thursday from 9 a.m. to 3 p.m. for routine bridge maintenance.

U.S. 1 South from Godwin Road to Favor Dikes Road
Daytime lane closures Monday through Thursday from 9 a.m. to 3 p.m. for shoulder repairs.

U.S. 1 from West San Carlos Avenue to Dismukes Street (434556-1 & 210452-4)
Nighttime lane closures Sunday through Friday from 9:30 p.m. to 6:30 a.m. for work related to the intersection project.

West San Carlos Avenue from San Marco Avenue to U.S. 1 (434556-1 & 210452-4)
Nighttime lane closures Sunday through Friday from 9:30 p.m. to 6:30 a.m. for work related to the intersection project.

For More Information Please Contact:

FDOT Communications Manager  
Tracy Hisler-Pace, 386-758-3714
Tracy.Hisler-Pace@dot.state.fl.us       

FDOT Communications Specialist
Troy Roberts, 386-961-7830
Troy.Roberts@dot.state.fl.us

FDOT Communications Specialist
Emma Donestevez, 386-961-7837
Emilia.Donestevez@dot.state.fl.us

See the latest blog posts, visit http://www.nflroads.com/Blog

Stay Informed:

Use the FL511 app, dial 511 or go to http://www.fl511.comm to find out if your route has any traffic incidents. Sign up to receive free personalized alerts by phone, text or e-mail.

 

7 Site Characteristics to Ditch

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As a business owner creating and managing a website can be difficult. Your expertise is in your business and not graphic design. However, a compelling website is just as important as a business manager. With the Christmas approaching, you'll want to be sure that visitors are captivated by your site because they have a limited attention span.

While holiday shopping, or preparing their own businesses for the holidays, the chances are that your visitor has a lot on their mind already, just like you! To ease their navigation issues, it is important to eliminate pesky site characteristics.

As a web design company, we urge you to consult with us with any of your web design issues. If two of these items are applicable to your site, we insist you call.

1. The site is not responsive.

If a website is not responsive visitors will have trouble viewing and searching for information. Text and photos that are designed for a desktop site appear small and difficult to read on a smartphone. Or, worst-case scenario, smartphone visitors will have to scroll up and down AND left to right - this can be frustrating.

Responsiveness is not a new concept. For years users have browsed the web using devices such as smartphones, laptops, and tablets. In fact, in November of 2016, mobile browsing surpassed desktop browsing.

2. Contact information is replaced with a form.

Did you experience an outage after hurricanes Matthew or Irma? If so, then you understand why it is irritating when a company doesn’t have their phone number and email address readily available on their website. Basically, it is only acceptable for Florida Power and Lights to hide their contact information from their customers.

Site Characteristics

Old City Web Services Contact Page is a good example to follow - it includes contact information and a contact form.

3. An irrelevant About Page.

As soon as a visitor lands on a site several things should be apparent to them, for example, the company mission. At this point, if there is any confusion on what services, products, or advice the company provides visitors will navigate to the About Page. If the About Page is still unclear and has a ton of script that doesn’t describe what the business is selling, providing, or producing the visitor will move on to the competitor's website.

An About page shouldn't be boring, but it should be informative.

4. Pages with too little text or too much text.

Website content should be balanced. If each page has a few sentences on it visitors won’t stick around long enough to get a full grasp of your product. In the same sense, visitors are unlikely to read an enormous block of text. Break up large blocks of text with headings and subheadings and combine pages that have only a few sentences of text.

5. Too many Popups.

Advertising and call to actions are important site characteristics and depending on the business, they are non-negotiable. However, if popups are stopping users from navigating to different pages or straight up pesky, chances are they will opt-out of a site faster then they opt-out of spam emails.

Site Characteristics

6. Information is hard to find.

Websites should not resemble mazes - but sometimes they do. Information for visitors needs to be plentiful and well-placed. Large blocks of content, missing details, or missing prices will only frustrate site users and lead them elsewhere. For example, if you are a historic inn or bed and breakfast then your website should include prices, amenities, and the location of your business. Focus on which aspects are most important for your potential customers and be sure to add it to the website.

7. It is messy.

Websites that are eyesores are less likely to engage visitors for long periods of time. Eyesores can include different font styles, mismatched color combinations, blurry or too many photos and random placement of photos. This may seem petty, but if a website is tacky chances are so is the product.

When in contact with your customers or the public, it is extremely important to provide quality customer service.  A friendly, courteous disposition goes a long way.  That includes answering the phone with a smile on your face; it can be heard in the tone of your voice.  Put the shoe on the other foot and treat your customers the way you would want to be treated.

Mission Statement

Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at 904-867-4112 or contact us today.

Sharing and re-posting this blog is encouraged. Please credit Old City Web Services when sharing.
Disclaimer: Every effort is made to ensure the accuracy of information on Old City Web Services Blog.
Photo credits: Old City Web Services

6 Tips for A Unique About Page

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About Page

A customer’s first impression of any company is the About Page. It is just as important as a first interview and needs to stand out in order to wow an audience It is a critical element of each website. Every About Page should include factors such as a description of the company's mission, the company’s history, and what makes it unique. However, to grab the attention of an audience use these methods below.

1. Speak to your customers.

Every About Page describes the company’s purpose, but not every page stands in the shoes of the customer. Further entice an audience by meeting their needs off the bat. To do this it's important to understand what solutions the company provides. A local pub might say, “if you are interested in trying numerous local craft beers and unique beers on tap, head to our pub”, versus “our pub offers numerous local craft beers along with unique beers on tap.”

Every audience is concerned with their own problems. The sooner their headaches are relieved, the easier it is to earn their trust.

2. Add creative media.

There are a few ways to make an About Page visually stand out and media is one of the top methods. Since most pages include a large text and a few photos, consider using videos, charts, and unique employee or customer photos to stand out. A short video (under three minutes), describing the company’s mission is unique and visually appealing. Photos of creative workspaces, holiday work parties, or employee pets are also attention-grabbing. Or, consider displaying a timeline of the company’s growth like Moz.com does on their About Page.

3. Make your backstory relate-able.

Although every About Page should touch on the company's backstory, not each story is entertaining and sympathetic. If we’re being honest, most businesses don’t have an incredible startup story. Many business owners run into luck or money, have extra time or ambition, or the business is passed down from a family member.

Use the factor most unique and relate-able from a backstory and expand on it. For example, maybe you loved ice cream as a child and hence decided to open an ice cream shop. To sum it up, a relate-able story will win the sympathetic vote with an audience.

4. Speak in layman’s terms.

This may seem obvious but unfortunately many websites use terminology that is unfamiliar to their clientele. This applies to all businesses regardless of their products or services. The worst thing you can do on an About Page is to confuse potential customers. For example, words as simple as cataplana, (frying pan mainly used to cook shrimp), may be unfamiliar to some customers and might deter them from visiting a restaurant.

Testimonial on OCWS

5. Include customer testimonials.

Customers largely rely on customer feedback from sites like Yelp and Google reviews when researching a company. Therefore, adding reviews to an About Page saves the customer a step and allows the business to monitor the reviews they have access to. Even if a company has received a few bad reviews, making the great reviews standout will reassure the audience’s nerves. Make sure the reviews are up to date.

6. Highlight products or services.

Do you offer a specific service or line of products? Your About Page is a great place to highlight what is available to your audience. This element on an About Page provides easy access to customers and depicts their relationship with a business. For example, the owner of a local bar, might highlight specific events regularly scheduled. Or maybe there are certain cocktails or food items that are unique to the restaurant. Brag about the business and highlight key products.

Other things to add

The list above is intended as a guide to make About Pages unique. They aren’t necessary but will help any business stand out. However, there are a few elements that each About Page needs to incorporate such as a mission, a backstory, and a method to contact your company.

The word responsive has many meanings, but in our industry, it is a word that is critical to your online presence. In fact, it is essential that we make it easy for our clients to use our sites regardless of the device they are using; a phone, tablet, pc, or laptop.  Stay ahead of your competitor and make sure your site is responsive. Want more information on what all that means? We are a phone call away, email away, text away -  we have the answers to your questions.

Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at 904-867-4112 or contact us today.

Sharing and re-posting this blog is encouraged. Please credit Old City Web Services when sharing.
Disclaimer: Every effort is made to ensure the accuracy of information on Old City Web Services Blog.
Photo credits: Moz, Old City Web Services

Is Google Turning Into a Helicopter Parent?

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Terms you Need to Know

HTTP (HyperText Transfer Protocol): how we send and receive information on the web. For example, by typing "fall activities in St. Augustine," in Google's search box, you are actually sending a command to a server. In return the server fetches the information.

SSL (Secure Sockets Layer): is the technology that allows information to be encrypted between the web server and browser. An SSL Certificate can vary in cost depending on the level of security needed. If you are in need of an SSL Certificate, contact Old City Web Services today

HTTPs (HyperText Transfer Protocol Secure): is a secure way to send and receive information. The information you would normally get through HTTP is encrypted through HTTPs.

 

Is Google Serious?

This past January, Google Chrome decided to become that uncool mom - who is so cautious that it is literally crippling. The number one search engine began marking websites that require sensitive information, like credit cards, social security numbers, and passwords, without the HTTPs in the URL as not-secure.

But, this crazy soccer mom, is only getting started. This October, they are taking security to the next level and will mark ANY website you interact with, that does not have HTTPs in the URL, as not-secure. So far they are defining interaction as, anything you enter into a text box, including search boxes. To promote a safer internet they are placing icons at the beginning of URLs.

Will Google Standards Effect Your Business?

A secure website undoubtedly brings users comfort while they browse your site, but, it is not detrimental to your business plan. If you are requesting sensitive information, OCWS suggests you spend the few extra bucks and become SSL certified - to protect your clients and yourself from liability. The bummer is that adding SSL Certification to your website slows down the streaming of your page, because there is an extra step in place - which encrypts information. The good news is that it is possible to only certify certain pages or forms!

If you are interested in SSL certifying your website, or individual pages, OCWS works with GeoTrust, to provide certifications for our clients. Contact us today!

Rumor has it that Google's new standard will cause search results to place HTTPs sites above HTTP sites. We have not noticed this as yet. The reliability of information on your website at large, remains to be what will predominantly effect your SEO.

A tip for success:
Create A Newsletter
One simple way to stay in-touch with your customers is to create a newsletter. It can then be sent directly to your audiences' inbox wherever they are and they will know what's going with your business. Newsletters are also an awesome way to share current specials and events with your audience.

Sharing and re-posting this blog is encouraged. Please credit Old City Web Services when sharing.
Disclaimer: Every effort is made to ensure the accuracy of information on Old City Web Services Blog.

Domain Name Importance

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tips-success-Kim

When it comes to your domain name, there are a few things that you need to know:
  • Who is your domain registered with (Tucows, Network Solutions, GoDaddy, etc..)
  • Who, if anyone, is managing it for you or are you responsible for it yourself
  • When is it due to expire/renew
By making sure that your domain is renewed in time, you are ensuring that your website remains active and that you'll keep receiving email at your domain name. By not keeping information current on your domain and failing to renew it in a timely manner, you run the risk of paying more to renew and occasionally you may even lose ownership of it altogether. We'd hate to see that happen.
When we manage your domain for you, not only will you receive several email renewal notifications, you'll also receive a phone call/calls from us until we make sure we have your authorization to renew.
If you are interested in having our team manage your domain, contact us today!

How to secure Business Electronics and Data

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Nation-wide we are becoming more enlightened and responsible in caring for our environment - recycling is a staple in every household and business. America has taken strides to be Eco-friendly and in the past few years, electronic recycling and paper shredding has moved to the forefront of our minds!

Sensible Recycling

Aaron Enos, Veteran and hero, is here to save the day, fighting for our community safety just as he fought to protect Aaron EnosAmerica. Aaron invited OCWS to his warehouse where his large electronic recycling company is, Sensible Recycling! He has been part of the scrap metal community for years, and it is clear to me that knows the procedures like the back of his hand. Get this, his service is free!

Sensible Recycling accepts most office and home electronics; computers, laptops, printers, flat screen TV’s/monitors, stereos, circuit boards and more! Once they bring your electronics to the warehouse a delicate procedure takes place that ensures your electronics are no longer item bearing. The equipment is not refurbished with Aaron and is totally cleansed. The company is interested in providing optimal destruction of hard-drives and the best means of recycling your electronics! In a few months Aaron plans to begin on-site recycling. He will travel to your business or home, with a machine allowing you to watch as your motherboards and peripheral items are destroyed! Neat, right? Did I mention they do this for free?!

Shredding Documents Securely

Shredding important client/employee/business data is crucial because they trust that you are taking the necessary steps to ensure the information is safely destroyed! Many large corporations have protocols in place for this reason exactly! According to Shred-It, small Shredding samplebusinesses have fallen behind in this department. It is necessary to securely destroy your documents if you expect to maintain trust within your community. Kill two birds with one stone.

Shred-it is a large shredding corporation with a local center in Jacksonville. They are a well-known company that provide affordable services. They perform basic paper shredding and some electronic shredding. Sensitive information comes in many forms; CD-ROMs, USB drives, uniforms, prescription bottles, badges/nametags, x-rays, and of course licenses and credit cards. This prompts Shred-It to offer media destruction and specialty shredding! After using their services, they send you a Certificate of Destruction, which ensures you are no longer at risk and that your business is compliant with privacy laws.

What is interesting is that many businesses have computer software installed to protect their clients/employees/company from world-wide hackers! Yet we are allowing the threat in our backyard to progress! Keep in mind that one of the most common ways your sensitive information can be stolen is through dumpster diving. It takes one document or hard-drive to produce valuable information in the wrong hands. Protect your community! Recycling documents and electronics is as important as locking your doors.

Businesses Beware: Electronic Destruction

Many businesses provide recycling for old electronics in the St. Augustine-Jacksonville area; however not researching these companies well-enough will cost you twice as much.

  • Businesses/residents that pay for companies to recycle electronics, can not always guarantee your information will be completely erased.
  • Even in the Northeast Florida area, companies have been called out for misusing certifications. These certifications are in place to guarantee a safe and productive memory cleaning, but many of them have no teeth.
  • One certification that is losing the communities trust is R2: which is in place to oversee brokers, where a company sends their material, and how they process it. There have been instances in our community where a company claims to be R2 certified, but are not. The misunderstanding is brought to the attention of the committee, and no steps are taken to resolve the issue.
  • NADE is an association which oversees businesses that work with paper, electronic, and data shredding. Some companies may claim to be NADE certified, but are only members of NADE, meaning that NADE does not over-see their process.

Old City Web Services suggests:
Sensible Recycling – For Electronics
Ph: (904) 327-3426
Email: aaron@sensiblerecycling.com
Address: 5530 Florida Mining Blvd. S.,
Jacksonville, FL 32257
Website: www.sensiblerecycling.com
Shred-It – For Paper/Specialty
Ph: (904) 288-8555
Address: 11606 Columbia Park Dr E
Jacksonville, FL 32258
Website: www.shredit.com

Hurricane Preparedness for Businesses

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Adobe Spark (61)

Hurricane season has officially started, and NOAA has predicted this season there is a 10% chance of above normal activity and 60% chance of a below-normal season.

Atlantic Hurricane Season Outlook

Hurricane season is stressful for everyone in at-risk areas, but when you own a business, that stress is doubled. You're not only responsible for yourself, your family, and your home, but also your business and employees. With all of those moving parts, preparation is essential.

Having a plan and making decisions now can help prevent you from losing revenue due to building damage, inventory damage, and disruption of day-to-day business operations.

Putting a plan into place can be an overwhelming process, so we've put together some information to make preparation as easy as possible.

Hurricane Preparation

  • Evaluate your insurance - It's important to make sure you have the right insurance and to sign up for insurance you need as soon as possible. Specifically, to protect for severe weather, it is important to make sure you have property insurance, product liability insurance, business interruption insurance, and flood insurance.
  • Gather contact information for employees - Keep a log of emergency contact information for each employee. Know where everyone lives and where everyone is evacuating to.
  • Make an evacuation plan for each employee - Depending on where employees live and where the hurricane hits, your staff may be scattering in all different directions. It is essential to allow each employee to leave with more than enough time to reach their destination.
  • Photograph the inside and outside of your business - This is great to keep for your records for insurance purposes. It can also be used as a guide if anything gets displaced in a storm.
  • Make a list of your inventory and equipment - Take stock of everything in your business so you'll have a list when you evaluate everything after a storm.
  • Gather and make copies of important documents - In general, it's good to have copies of important documents, but it is especially vital during emergencies. Important documents are anything vital to the running and decision-making of your business.
  • Back up your records to an off-site location
  • Relocate valuables
  • Secure electronics
  • Turn off utilities

Recovery

  • Assess the damage - After you've gotten everything situated at home after a storm, you should then assess the damage of your business.
  • Check on employees - See how they're doing and let them know the state of the business and when you think you will be up and running again.
  • Recovery and restoration assistance - Many businesses need help to get back on their feet after a hurricane.
  • Get the word out about your recovery via social media and email blasts - Let your customers know how you're doing, if you need any help from the community, and when you plan on reopening. It's your job to be your own advocate. No one will know the state of your business unless you tell them.

Resources

Below you'll find more helpful resources for hurricane preparedness, both business-wise and personally. The NOAA Extreme Weather Information Sheet, Emergency Financial Preparedness Toolkit, and St. Augustine Hurricane Guide are great to share with your staff.

St. Johns County Emergency Management Hurricane Preparedness Guide
Ready Business - Emergency Response Plan
NOAA Extreme Weather Information Sheet
U.S. Chamber of Commerce Foundation - Small Business Recovery Expanded Guide
PrepareMyBusiness.org - Hurricane Preparedness Checklist
PrepareMyBusiness.org - Crisis Communications Checklist
PrepareMyBusiness.org - Recovery Overview Checklist
State of Florida Department of Financial Services Emergency Financial Preparedness Toolkit
St. Augustine Hurricane Guide

When To Break Up With Your Web Developer

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fresh start breakup (2)In any relationship, it's important to make sure it remains healthy. That doesn't just apply to romantic relationships - it applies to your business relationships as well.

Look at your partnership with your web development company. How does one decide if their relationship is ultimately healthy or unhealthy? It could seem like an overwhelming task. Maybe you haven't thought about it. Maybe you've gotten complacent or have just been going on a feeling.

To make things easier, we've made a chart with some characteristics of healthy vs. unhealthy relationships.

Healthy vs. Unhealthy

Which side do you identify most with? If the relationship you have with your web development company is mostly in the unhealthy category, it might be time to reevaluate your partnership. The healthiness of a relationship can have a serious impact on your business.

The Old City Web Services difference

Our motivation at Old City Web Services is the happiness and success of our clients.

We believe communication is key to any healthy relationship. We're here for you. How many web development companies do you know that are just a quick phone call or drive away? With us, you'll always talk to a real person. Have a quick question or a serious issue needing immediate attention? We're here to help. We work hard to stay on top of your account to prevent issues from arising.

We want to help you build a bright future for your business. We're always here to offer suggestions about how to improve your branding, advertising, and marketing. We listen to your needs and turn those needs into a plan of action to get your business' name out there.

We respect you. We will listen to you. Our team will never make a decision without your input. You have the final say as to what happens with your business.

If you feel like it's time to move on to greater things, we're here to help. Contact us to schedule a free consultation today. Our team will be there for you each step of the way.

5 Ways to Maintain a Good Online Reputation

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5 Ways to Maintain a Good Online Reputation

In a time when technology is in every facet of our lives, your business' online reputation means just as much, if not more, than the impression you make in person. Think about it. Before you go somewhere or try out a new product, what's one of the first things you do? You do an online search. And if that search has positive results, you're more likely to try that product, visit that store or eat at that restaurant, right? You should focus just as much time marketing your business online as you do in other areas of your advertising strategy.

Here are five things to keep in mind when you're trying to cultivate an online presence that makes others take note:

1. Sustain cohesion among platforms

Repetition across all platforms reinforces who you are as a company. This means your information should be up-to-date and accurate. Take the time to go through your website, social media accounts, and listings and see what information needs updating or improved. A uniform look across your platforms will increase your professionalism among consumers. Your current logo should be represented across all facets of your online presence. People are visual, and seeing your logo in multiple places will keep you on their mind.

2. Keep things current

Nothing says you're stuck in the past like a dated website or logo. Although people may be used to seeing the designs you came up with 10 years ago, that doesn't mean new customers will be all that comfortable with it. People judge your business from the first time they click on your home page. If you have a modern look, you are sending the message that you are current and knowledgeable about what is going on in your industry and can tackle whatever comes your way. Bringing new life to an old logo, adding a modern touch to your website, or revamping the copy on your website can make a big difference in the eye of the consumer and build trust between you and your audience.

3. Utilize online reviews

Reviews are useful to have for multiple reasons. First of all, they increase your search engine optimization which will bring more people to your website. Good, quality reviews help persuade consumers to invest in your business. If people are backing your services up with testimonials, new customers are more likely to trust you and give you their business.

4. Take advantage of online listings and directories

Although having a website and social media accounts are great tools to use to get your name out there, you also need to make sure that you are taking advantage of online listings. You should be listed on no less than 5 listings to effectively spread company awareness. Some examples are Bing, Google, Yahoo!, Yelp, and the Yellow Pages. Being a part of these listings increases your SEO which will bring more customers to your site. It also builds your name and accreditation within your field.

5. Make sure your site is mobile friendly

As the capabilities of mobile devices are increasing, more people are choosing to go to their smartphones versus their laptops for information. If people can do everything they need to do on their phone, shouldn't checking your website be one of them? Giving customers the option of browsing your site on their phones allows for one more way for you to get through to them. It is important to know what percent of people are viewing your site on a desktop, mobile devices, and tablets. A good way to track these numbers is by using Google Analytics, a service that tracks and reports website traffic. This is an invaluable tool when it comes to marketing and getting the most out of your website. If you need help getting started with Google Analytics, our team can help get you set up as well as teach you how to read your analytics reports.

Could your online presence use an update? Contact our team, and we would be happy to talk with you about ways we can help improve your overall online experience.

Social Media: It’s all about the Trends.

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Social Media Trends & Businesses

Facebook Trends On Social Media

Facebook Trends Box

A trend is a pattern or general direction of developing. Social Media is filled with all kinds of trends. An example of a trend on Twitter is when you see a post using hashtags like "#TuesdayMotivation". Twitter shows you the most recent hashtag trends in a box called "Trends" located on the left-hand side of your home page. Facebook's trend box is on the right-hand side of your timeline. Using trends will keep your customers engaged in your business and help broaden your network. Trends are very important on social media but, how do you use trends to benefit your business? Here's 5 things to consider with using trends on social media for your business:

twittertrends

Twitter Trends Box on Social Media

  1. Be creative when using trends for your business. If it's "National Selfie Day",  consider taking a selfie with your product or co-workers and using that for a post.
  2. Stick with funny or happy trends."#AllLivesMatter" is an example of a serious trend. Don't get involved with serious trends because of the sensitivity of the topic or associate your business with conflicting topics.
  3. Use trends on social media to connect with customers instead of pitching your products or services.
  4. If you are having a hard time keeping up with the ever-changing trends, don't be afraid to search the latest trends on Google.
  5. Don't spam your customers. After-all,  business's don't need to use every trend out there, just use the ones that fit your business best.

 

 

Any time you don't have time to keep up with the trends, then let us do your Business's Facebook or Twitter for you!
In fact, check out our Facebook and Twitter post's to help keep up you up-to-date with the latest trends.

See our work
Call us: 904-867-4112
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We are Old City Web Services. We make it easy for small businesses to thrive online. Whether you need a professional website, help attracting more customers, or a fresh new look for your brand, we’ve got you covered. With over 20 years of experience, we specialize in simple, affordable solutions that work for businesses like yours. Let us handle the tech so you can focus on what you do best—running your business.

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