Old City Web Services

Calling all small businesses!

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Ten years ago, just having a website put a business on the cutting edge of technology. Recently, more and more businesses have discovered that to have a leg up on the competition, they have to go beyond that initial leap into the web. Quality design and complimentary marketing materials are key to staying afloat in the online business world.

Ring in 2013 with a new website!

Whether it's a face-lift for your website, an eCommerce system, logo design or SEO, Old City Web Services has a lengthy list of Services we provide that will boost business and solve your web & design needs.

» WEB DEVELOPMENT: Make your website pop with an eye-catching design and user-friendly layout.

Process: We start with a custom design tailored to fit your business, and then we help you figure out the best way to organize information on your site so that your customers can easily find what they need.  Every design is also developed to work properly in all the major browser systems.

Cost: Our design and development fees are estimated on a per client basis, determined by number of pages and site functionality. Call us (904.829.2772) to set up your free consultation.

» eCOMMERCE SOLUTIONS: Extend the reach of your business by selling your products and managing your inventory online with one our custom eCommerce systems.

Process: Based on our meetings with each individual client, we customize our eCommerce system to fit your business with a unique design and specific features. Our system includes the ability to create a secure log-in for wholesale clients, add/remove/edit products with a password protected admin tool, manage your inventory, assess shipping costs and so much more.

Cost: All of our eCommerce solutions are priced based on each client's individual needs. For more information, call us (904.829.2772) to set up your free consultation.

» LOGO DESIGN: Give yourself a good branding foundation with a custom logo and mark to represent your business.

Process: Our designers will create four separate logos for you to choose from. Every logo is custom designed for your unique business and strong enough to represent your company. All of our designs use Pantone Colors so that your logo will be printed  with the right colors every time. Once your logo is completed, we provide it to you in an .EPS format so that it can be re-sized from a postage stamp to a billboard without distortion.

Cost: Our logo fees are assessed on a per client basis with a 50% deposit and 50% due upon completion. Call us (904.829.2772) to set up your free consultation.

» SEARCH ENGINE OPTIMIZATION: Bring relevant search engine traffic to your website's doorstep with our SEO services.

Process: Our experienced SEO specialist conducts advanced research to determine the most relevant key words and phrases with high search volume and low competition that can bring traffic to your site. These keywords and phrases are then incorporated into the content of your website.

Call us (904.829.2772) to set up your free consultation.

If your business is in need of rescue, let our team spring into action.

If you are interested in any of our services mentioned above, call us (904.829.2772) or e-mail us: letusmarketyou@oldcity.com and we can throw you a life preserver with a free initial consultation meeting.

The Importance of a Strong Brand Identity

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Your brand distinguishes your small business from its competitors...

A strong brand identity will build your small business' reputation and form consumers opinions about your products and services. This includes visual aspects such as logo design, print materials and color schemes as well as verbal elements like your tag line and marketing material. Your branding efforts will help your company have an establish and professional feel.

A picture is worth a thousand words...

This phrase says it all - the simplicity of your logo will be identified and remembered by your audience, far more than 1,000 words. The most memorable logos and tag lines are coincidentally the most simple. What is your favorite logo? Nike and Target are excellent examples of company's that have successfully identified their brand with their consumers. Experiment with repetition and rhyme  when it comes to text - event a strong image requires repetition to insure your logo stays in people's mind.

Our branding services...

For nearly a decade, our talented graphic designer and art director has been using his expertise in graphic arts to give St. Augustine businesses their own unique visual identities. We assure that every Old City client receives the best in aesthetics and functionality with their brand identity.  We work directly wish our clients to determine your branding needs in order to transform your vision into reality. We create and present to you multiple designs and will make the necessary changes until you are completely satisfied. You will be given the logo in the highest quality format so that you will be able to use your logo for anything from a business card to a billboard to a t-shirt.

Here are a couple samples of our branding work...

In 2010, a local mother and her two daughters decided to start a unique candle company. Each candle in their collection represents a specific wish from love and marriage to health and wealth. The mother-daughter team started on the right foot by coming to us for a professional logo. Based on their vision, we created a butterfly formed from three hearts. We also created a series of slogans for them to choose from & they selected our favorite: "Ignite, Illuminate, Imagine."

 

When Little Looster C.E.O., Monica Mylet, and her family relocated from Oregon to Florida, she came to us in search of a few local, friendly faces who could help market her product-a booster stool that helps kids with potty training. We helped Monica solidify the design elements of her brand with matching rack cards, business cards and product labels. We created two different double-sided rack cards to serve her marketing needs. We continue to work with Monica in designing and implementing her marketing needs.

 

 

 

Give us a call: 904-867-4112 or send us an email: letusmarketyou@oldcity.com for more info on how we can help you with you branding needs.

Does Your Logo Have Wrinkles? 5 Signs it’s Time for a new Logo

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1. Your logo is not part of the digital age.

If we asked you to email us a copy of your logo, would you be able to do it? Almost all designers whether they're creating websites, brochures, T-shirts, embroidered uniforms, billboards or anything else will need a digital copy of your logo, preferably in the format known as EPS. An EPS file is created using vectors instead of those tiny little squares on your screen called pixels, this way your logo can be expanded or shrunk to any size without getting blurry or distorted.

2. Your logo is black and white.

If your logo didn't make the transition to color along with Dorothy and Toto, it's time for a change. We can help you breathe life into an old logo just by adding some bright, fresh colors!

3. Your logo doesn't match your company name.

Have you changed the name of your company since your logo was first designed? It doesn't have to be a big change, but even something as simple as adding an "Inc." or "& Partners" should be reflected in your logo so that your brand is consistent every where your customers see it.

4. Your logo contains a phone number.

There was a time when it was considered an advantage to have your phone number in your logo. But as times have changed and you're using your logo in more things like your website, mobile apps, brochures, etc. you've probably run into some situations where you don't need the phone number in with your logo. Having the phone number as part of your logo image will also prevent mobile devices from recognizing the phone number for one-touch dialing. We can help you separate the two so your logo will be more versatile for your marketing.

5. Your logo comes in many shapes & sizes.

Do you have multiple versions of your logo on different materials? You might have an old edition on your uniforms, a newer version on your company vehicles and a third variation you use for your advertising. That can be really confusing for customers. Give your business a clean, continuous image by simplifying things down to one logo with one set of color options and one tagline. We can help!

If you need help tweaking your logo, give us a call or shoot us an e-mail:

904-867-4112

letusmarketyou@oldcity.com. 

Establish the look and feel of your company with an eye-catching logo design.

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Your business brand begins with a professionally designed logo. Whether you’re starting a new business or have an established company, it’s never too late to give your company a professional face.

For a limited time, Old City Web Services is offering 10% off the cost of logo development. Sign a contract for logo design between May 12th and May 31st and we will give you 10% ($100) off of the total cost of your logo development.

Back in February we went over the basics of what makes up a logo, but now it’s time to dig a little deeper and find out what separates a great logo from all the rest. To do that, we need to answer each of the following questions:

1. How does the name of your company fit with your logo?

Your company name is a major part of your logo—so how does it look? It is really long or really short? Does it accurately describe your business? You want customers to have an idea of what your business is just by reading your company name. At the same time, you don’t want the company name to be so long that it’s distracting. Striking a balance between the two is key.

2. Is your logo similar to that of your competition?

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Old City Web Services designed this logo for Putnam County Florida featuring a yellow sun, green leaf, and blue water.

Old City Web Services designed this logo for the Putnam County Chamber of Commerce.

The idea of a great logo is to stand out against your competition—so do your research and know what colors, icons and other elements are already being used by other businesses in your industry to make sure your logo will be unique and completely original.

3. Who is your company’s target market?

From business professionals and soccer moms to young students and retired seniors, you need to know who your logo should be designed for. Different colors and icons will resonate with different groups, so you want to be sure that your logo is appealing to the right audience for your business.

4. Is the name of your business readable within your company logo?

It’s tempting to get really creative with fonts and shapes for your company name, but above all else you want to be sure that no matter how big or small your logo appears that it’s easy to read your company name.

5. What colors do you want people to associate with your business?

Certain colors evoke specific feelings with people, for example warm tones like browns and deep reds convey a sense of comfort while orange and yellow tones are more about energy and liveliness. So while you may be inclined toward your favorite color, you should also think about how those colors set the tone for your business.

6. How simple is your logo?

At the end of the day, the best advice you can ever get in terms of logo design is to keep it as simple as possible. Simple logos are easy to remember, easy to reproduce (even in embroidery and different print styles) and easy to understand whether they are in full color or black and white.

Turn over a new leaf for your business with a professionally designed logo.

Old City Web Services has been creating custom logos to fit the needs of businesses both small and large for almost a decade. Take a look at our online logo portfolio to see samples of work we’ve done for companies such as Village Academy, Devil’s Elbow and Arizona Custom Knives.

When you’re ready to get started with a new logo for your company, give us a call. The process begins with a 50% deposit and signed contract. We provide every client with four logo ideas to choose from, all created by our experienced professional artists on staff.

Call today 904-867-4112 or send an email to letusmarketyou@oldcity.com.

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We are Old City Web Services. We make it easy for small businesses to thrive online. Whether you need a professional website, help attracting more customers, or a fresh new look for your brand, we’ve got you covered. With over 20 years of experience, we specialize in simple, affordable solutions that work for businesses like yours. Let us handle the tech so you can focus on what you do best—running your business.

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