If you own a business in the St. Augustine area and you have a website, you could be directing thousands of people straight to your site every month with an advertisement on Northeast Florida’s most popular web portal, OldCity.com.

So what exactly is a web portal, you ask? It’s a website dedicated exclusively to information on a specific topic, which in our case is St. Augustine. The advantage of a web portal over websites that provide news and other heavy content, is that people come to OldCity.com just to look at the advertisements with information on where they can stay, what they can do and where they can eat while visiting St. Augustine.

As an added bonus, advertising on OldCity.com also gets you the benefits of our powerful SEO. We are in the top three search results for at least eight different high traffic terms including: St. Augustine, FL; Saint Augustine, St. Augustine Restaurants, St. Augustine Attractions, St. Augustine Real Estate and St. Augustine Beach.

But don’t take our word for it! We’ve compiled statistics that show just how many people use OldCity.com.

And if you want to put the OldCity.com advantage to work for your business, give us a call (904.829.2772) or send us an email (letusmarketyou@oldcity.com) today!

– Old City

Five reasons to advertise on OldCity.com.

702, 440 (63,860) | 2,391,174 (217,379)

From January 1, 2010 – November 30, 2010, OldCity.com received a total of 702,440 visits, which denote each time our website is accessed. So on average, our website is accessed 63,860 times each month. Of those visits, we’ve had 2,391,174 pageviews in a year (an average of 217,379 page views per month).

4:06 | 38.40%

Part of the reason we have such a high number of page views is because people tend to stay on OldCity.com for an extended period of time. How long exactly? Well, we can tell you it’s an average of four minutes and six seconds, which is a lot given the amount of distractions that people have on the web. This number also plays into our low bounce rate of 38.40% for the year, meaning very few people leave our website after visiting just one page.

30,624 (11,142)

Though we receive visits from all over the globe, the majority of monthly visits come from people close to home. An average of 30,624 people within the state of Florida visit OldCity.com each year, and 11,142 of those people are in Jacksonville, St. Augustine or Palm Coast. That means OldCity.com is popular amongst locals and tourists alike, which means you can reach both groups with one ad.

3,168

We currently have 11 button ads on the home page of OldCity.com (which you’ll see in our last statistic is the most popular page on the website). We rotate those advertisements daily so that each advertiser has an equal chance of being at the top of the list. In the last month, those 11 ads have received 3,168 clicks–meaning people clicked on the ad and visited the website of that advertiser. That’s an average of 288 clicks per ad!

1,113,760

If you want more specifics on the best pages to spend your advertising dollars on OldCity.com, our five most popular pages (which received a combined 1,113,750 page views over 11 months) are: Home (543,771 page views in a year), our general Accommodations page (175,112), the Attractions page (161,327), the OldCity.com calendar page (132,302) and our Things to Do page (121,248).

Are you ready to advertise? Contact us!

We offer three different types of advertising for you to choose from including expanded listings, button ads and banner ads. We can also set you up on a monthly, quarterly, semi-annual or annual payment plan depending on what fits your business needs each month.

No matter what type of advertising you select, you will receive free monthly hit reports that show EXACTLY how many people have clicked on your advertisement, allowing you to see the traffic you earned from OldCity.com.

Get started today by giving us a phone call 904-867-4112 or sending us an e-mail at letusmarketyou@oldcity.com.

Are you enjoying our new Customer Education Program? Let us know!

At Old City Web Services, it’s important to us that we help our clients enhance their business in every way possible. We not only offer services to assist you in promoting your business, we want to provide you the knowledge you need to market your business in 2010 and beyond.

We would like to take a moment to ask three quick questions about our Customer Education Program to help us provide you with the best possible service. To participate, please visit this link:

Customer Education Program Evaluation Survey

Thank you for your participation!

– OldCity.com

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Whether you intend to or not, your company is building a brand name for itself every day. The question you should ask yourself is–am I building a good brand?

1. What is a brand?

A good brand is about the sum of two parts: a company image (usually a logo) and the feelings that image evokes in your customers. The goal for any business is to have a successful brand that is easily identifiable and creates positive feelings for your customers when they see it.

2. Keep it consistent.

In order to make your company brand as recognizable as possible, it’s important to keep it consistent in everything you do. From print materials like business cards and brochures to your website and online advertising spots, make sure you use the same company logo, colors and taglines. Repetition will help your customers remember your name when they need your services or products.

3. Know your competition’s brand.

Keep an eye on the competition and how they position themselves as far as branding. You want to be certain that your company brand stands out from other businesses in your industry. If you’re in an especially competitive business sector, your tagline and imagery should emphasize what makes you different from your competitors.

4. Don’t be afraid of change.

If you have an existing brand that’s not working or if you try one and get a ho-hum response from clients, don’t be afraid to try something different. But once you find a successful brand, stick with it so your customers don’t get confused.

5. The key to a good brand is in the logo.

Everything about your brand starts with a logo. The colors, fonts and images you choose to represent your company should also represent everything about your brand. If you want your customers to think of your company as professional, eco-friendly and affordable, your logo must reflect that.

Get started today!

We can help you get your business brand in shape starting with a professional logo. Once your brand is established, let us help you emphasize your new company image with a website, business cards, letterhead, advertising and more.

Get started today by giving us a phone call 904-867-4112 or sending us an e-mail at letusmarketyou@oldcitywebservices.com.