Special Message - Old City Web Services

Old City Web Services Welcomes Copywriter

September 20, 2016 by anoadmin Leave a Comment

Old City Web Services Welcomes Copywriter

Natalie McElwee works in copywriting and marketing here at Old City Web Services. Natalie graduated with a bachelor’s degree in journalism from Louisiana Tech University in 2013. Upon graduation, she moved to St. Augustine to work as a copy editor/designer where she strengthened her editing and writing skills. From there, Natalie worked in marketing and development at a retreat center in South Carolina where she learned the ins and outs of social media, continued to write, and learned how to market in a unique environment. While she enjoyed her time in South Carolina, her love for the Nation's Oldest City brought her back to the area. Natalie has a passion for St. Augustine and the surrounding areas that shows in her work.

Natalie joins us with a unique set of skills that make her the perfect addition to our team. Her attention to detail, ability to craft copy, journalistic conversational skills and knack for social media make her a valuable asset. Natalie writes content for clients' websites and blogs, blogs for Old City Web Services and OldCity.com, handles social media for OldCity.com, helps with marketing, and works on day-to-day projects.

We’re excited to have a skilled writer join our team and are happy to offer her services to you. Is your website in need of an upgrade? Have you had it professionally designed but don’t have the right words to make it stand out?

It’s great to have a sharp looking website, but if there is no captivating content to grab someone’s attention, then what good is your website really doing? In order to have an effective website, you need to effectively communicate what your business is about, why consumers should choose you, and how you stand out among competitors.

Reasons to Hire a Copywriter

A high-quality website needs high-quality text to build credibility and consumer trust.
A copywriter incorporates SEO into text so consumers get the most out of online searching.
You can rest assured that your copy will be the most effective it can be.

If you feel your content needs an upgrade, fill out the contact form on our website or give us a call at 904.829.2772 to discuss how we can help you with your content writing needs.

Old City Web Services Launches New Website!

June 15, 2016 by anoadmin Leave a Comment

WE HAVE AN ANNOUNCEMENT !

We are very excited to show off our new website here at Old City Web Services! Everything has been updated from images for the website, the "About" section to our portfolio. Not only is it responsive on any device, but it's also easier to navigate through our site. So go explore our new site, and click on everything! See what Old City Web Services can do for your business!

We recognize we have to update our website, Is it time to update yours?
Contact Us Today to Get Started!

eCommerce Holiday Gift Ideas

December 4, 2013 by anoadmin Leave a Comment

It's time to start selling holiday-themed gifts online!

Cyber Monday isn't the only day shoppers go online to purchase great gifts for the holidays. Almost every day in December leading up to Christmas proves to be a profitable time for online storefronts. In fact, US eCommerce and Online Retail holiday sales reached $33.8 billion last year, up 13% from 2011. What does this mean to you? It means it's time to get creative by offering great products that make even better gifts! Below are a couple suggestions to get you started:

Gift Cards Make Great Gifts

Millions of people give the gift of cash on a card for Christmas. This is the easiest way to guarantee your gift will be used and appreciated. It's also a simple way for you to generate more revenue online even without an eCommerce shop. Who will buy your gift cards? Your loyal following and people who who have seen or used your products or services time and time again. Give your customers an incentive to purchase online that will intrigue them to come back to you. Christmas themed cards are nice, but even if you use traditional certificates, get creative with the envelope you put it in!

A Little Taste of Everything

Gift baskets or gift stockings make excellent holiday presents because they appeal to a larger group of consumers. Buyers like them because they make great stocking-stuffers and offer a variety of items for those they don't know very well.

Select small, inexpensive products and place them in a woven basket or unique stocking. Then, fill it with Christmas-themed decorations, candy or other goodies. Don't forget a business card and printed coupon for them to remember you by!

Finally, take a picture of the final product and upload it to the Home page of your site or if you have an online shop, put it as the featured or seasonal item. Visitors from all over the world will be able to purchase your gift baskets online and then let them choose to pick it up in-store or have it shipped directly to the recipient in time for the holidays!

Want to make sure your customers are quickly and easily finding your holiday-themed gifts online? Contact us for more info: letusmarketyou@oldcity.com or 904-867-4112

Are you ready for Black Friday?

November 29, 2013 by anoadmin Leave a Comment

Last year, $59.1 billion was reportedly spent on this highly sought after event, which now spreads from the Thursday before to post Black Friday weekend deals, with Small Business Saturday on November 30 and Cyber Monday on December 2, closing out the weekend shopping extravaganza.

How can the small businesses compete with the big guys you ask? Here are three ways to help you enjoy a piece of the pie while shoppers seek the biggest and best deals of the year.

Freebie Giveaways

Try setting up a stand, booth or section of your store offering small gifts to your customers that compliment your products or services. You are sure to have a plethora of people in and out your doors this weekend, so take the opportunity to engage with them so that they'll leave with a little reminder of you for next time. Are you an eCommerce shop? Offer an exclusive Black Friday e-coupon gift!

Two Heads Are Better Than One

There's a lot of truth in the saying "power in numbers." Team-up with other small businesses to spread the word. For example, if you're a local restaurant that offers gift cards, come up with a deal, network with other restaurants offering similar deals, create a coupon code and promote the offer on one flyer including all of the participating company logos. Put a Christmas spin on it since Gift Cards make great holiday gifts!

Make it a Social Event

Host exclusive Black Friday deals via your social media networks. Make it something that only your social followers will see and can take advantage of. If you want to be really creative, try offering different deals on different networks! Just make sure you keep track of the in-store or online responses you receive.

Even though you're busy entertaining family and preparing a Thanksgiving feast, take some time to really think about ways to generate more revenue for your small business this Black Friday weekend. Most of all, have fun, be creative and don't forget to let us know how it went!

Holiday Marketing Tip Challenge

November 20, 2013 by anoadmin Leave a Comment

FACT: St. Augustine attracts hundreds of thousands of visitors each holiday season.

Whether a visitor stays for one night or all month, it is widely known that during the holidays, tourism in the nation's oldest city is thriving. If you own a B&B, restaurant or tour company, you're probably busy answering the phone and responding to email inquires this time of year.

Even though you're busy, don't forget to engage your customers with holiday marketing initiatives! This season, Old City Web Services challenges you to try at least one of these three marketing tips. Test it out and then shoot us an email or give us a call to let us know if it was a success!

1. Dress-up your Facebook page

As you dress your turkey for Thanksgiving, why not dress-up your Facebook and Twitter pages while you're at it! Create a holiday-themed cover photo that includes one incentive to customers--a promotion, discount or giveaway. What better way to engage customers while getting into the holiday spirit at the same time.

Not sure what a Facebook cover photo is? Old City Web Services specializes not only in custom design, but in Social Media too! Contact Us for more info.

2. Invite your website to the party!

Is your website holiday-ready? Make sure your site is updated with holiday flare, such as photos from Nights of Lights, a video featuring how to make a delicious holiday treat or a new Christmas package/special. Add a minimum of one piece of holiday flare to your website that will let customers know you're the go-to business to visit during their stay in St. Augustine.

Do you have the flare, but not the web expertise? Contact Us for a quote on giving your site that extra holiday glitz you need!

3. Give thanks to your customers

This is the perfect time of year to give thanks to those who love and support, not only you, but your business too! Send out an email to your past and present customers, letting them know you appreciate their brand loyalty. It's almost guaranteed this will bring back at least one new sale or prospect. After all, what harm can it do? If anything, you will put smiles on your customers faces...what more could you ask for?

No way of getting the message out? Old City Web Services can design an e-mail template using your photos, logo and colors & text, upload your contact list(s) and send out a mass e-mail blast to all your customers for you! Contact Us for more info.

Local Online Advertising…That Works!

November 28, 2012 by anoadmin Leave a Comment

Quick! Let's Google It...

Do us a favor and open up Google and search: St. Augustine, FL -- what website results pop up?

How about Things to Do in St. Augustine, FL, St. Augustine Events & Where to stay in St. Augustine?

You should start to see a common denominator among these popular search terms -- it's OldCity.com!

We are consistently in the top three for every one of the above terms plus many more. That's why thousands of visitors come to our site every day looking for information about our beloved town--St. Augustine.

Imagine how many people will be searching for information about St. Augustine now that the holiday season is here - the snow birds have arrived and the infamous "Nights of Lights" takes place through the end of January. When visitors flock to the Oldest City for our great weather and many festive holiday events, OldCity.com is their go-to for information.

During our peak times, OldCity.com services nearly 70,000 visitors in just one month's time. Don't you want them to find your business, too?

Advertise with us and our traffic will become your traffic. Visitors will click on a link placed in your ad that will take them straight to your website for reservations, specials, menus and so much more.

The best news of all? We have extended our 50% off special until the end of the year, but hurry - spots are going fast!

Just another way OldCity.com is opening the doors to St. Augustine.

Special Community Events This Week

November 30, 2010 by anoadmin Leave a Comment

We want to take a minute to promote two important community events going on in St. Augustine this week:

FLAG RETIREMENT CEREMONY

Wednesday, Dec. 1st (6:30 p.m.)

Boy Scout Troop 63 will conduct an official US flag retirement ceremony on Dec. 1st at 6:30 p.m. at the San Lorenzo Cemetery on US 1. The public is invited to attend and bring their US flags. Alternatively, flags can be dropped off during business at Matanzas Geosciences, 88 Riberia Street, Suite 300.

For more information contact Bruce Hallett during regular business hours at 904-824-0488.

FREE COMMUNITY SHREDDING EVENT

Thursday, Dec. 2nd (1:00 p.m. – 3:00 p.m.)

The Pack ‘n Post Express, is co-sponsoring a free community shredding event. There will be a shredding truck in the parking lot and the entire community (businesses and all) is invited to stop by with their shredding.

The event is on Thursday, December 2nd from 1:00 p.m. – 3:00 p.m.

Businesses will also receive goody bags with information, coupons and prizes from local businesses.

This event will take place here:

Pack ‘n Post Express

2800 N 6th St, Unit 1

St. Augustine, FL 32084

For more community events going on in and around St. Augustine, visit the OldCity.com Calendar or view our regular Weekend Outlook Blog posted every Monday.

– Old City

This Thanksgiving, OCWS is thankful for you!

November 23, 2010 by anoadmin Leave a Comment

Old City Web Services will resume our free, weekly tips next week on December 1st with some information every small business should know about print design.

But in the meantime, we want to take a moment to say thanks to all of our wonderful customers and community supporters who play a role in our business and more importantly, in our every day lives. Thank you for making it possible for us to do what we do!

Have a wonderful Thanksgiving!

– Old City Web Services

Special holiday hours for Old City Web Services.

Old City Web Services will be CLOSED on Thursday, November 25th and Friday, November 26th to observe the Thanksgiving holiday. We will re-open for business at 9:00 a.m. on Monday, November 29th.

We will also be closed for six days next month to celebrate Christmas and New Year’s. Our offices will close at 5:00 p.m. on Thursday, December 23rd and re-open at 9:00 a.m. on Monday, January 3rd.

Thank you for your understanding, we hope you will enjoy time off at the holidays to be with your family and friends as well.

Our gift for you: A detailed list of local restaurants open for the holidays.

To help serve visitors and residents of our community this holiday season, we have put together a list of local restaurants that will be open for Thanksgiving and/or Christmas this year. Share it with family coming to town or with clients visiting St. Augustine for the holidays.

See our full restaurant list here: http://www.oldcity.com/restaurantlistings.cfm

Contact Us:

If you have any questions or comments for Old City Web Services, please give us a call at 904-867-4112 or send us an e-mail at letusmarketyou@oldcity.com.