Old City Web Services

Domain Name Importance

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tips-success-Kim

When it comes to your domain name, there are a few things that you need to know:
  • Who is your domain registered with (Tucows, Network Solutions, GoDaddy, etc..)
  • Who, if anyone, is managing it for you or are you responsible for it yourself
  • When is it due to expire/renew
By making sure that your domain is renewed in time, you are ensuring that your website remains active and that you'll keep receiving email at your domain name. By not keeping information current on your domain and failing to renew it in a timely manner, you run the risk of paying more to renew and occasionally you may even lose ownership of it altogether. We'd hate to see that happen.
When we manage your domain for you, not only will you receive several email renewal notifications, you'll also receive a phone call/calls from us until we make sure we have your authorization to renew.
If you are interested in having our team manage your domain, contact us today!

Consistency is King

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tips-success-Stephen
Hi there! Steve coming at you from Old City Web Services; I lead the SEO efforts for our fine company.
In my first addition to the "Tips For Success" series, I'd like to share an important aspect of digital marketing that every business owner or operator can leverage - "NAP consistency." NAP is an SEO term that represents name, address and phone number. In order to show up effectively in search engines (especially the maps area), you will want to make sure that your name, address and phone number are listed EXACTLY the same, with the same details and format across the web. In other words, if the address you have listed on your website says "suite 4" and the address you on Google Business and Yelp says "ste 4" - this is bad, and it will keep you from reaching your full ranking potential.
Want to learn more about how our team can help improve your search engine rankings?

 

Need help updating your Google Business, Yelp, Yahoo and more?

 

Contact us today for a FREE consultation!

OMG – What do they do?

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tips-success-Cecile
That could be a common question for employers when an employee is out for a day, let alone even longer. It is essential that you or your employees know how to fulfill a position without a major interruption to your office or business.
  • Have your employees document processes and procedures they do each day, week, month, quarterly, semi-annually, or annually
  • Create a binder with procedures for each employee/position
  • Periodically check to make sure new procedures are added
Your employee will be missed, but they will also be able to return and have had things run smoothly and not to a pile of problems or mishandled business. You will be happy, they will be happy, and other employees will be happy. And, most importantly, your customers will be taken care of as usual.
Creating good step-by-step documentation takes some thought and effort, but the end result is priceless and can be used over and over again by you or anyone who needs it. A procedure manual is a great owner's manual for your company.
To learn more about topics that can benefit your business, check out our blog!

Balance on Social Media

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tips-success-Natalie

Social media accounts - they're not just a way to stay connected in our personal lives, but also in our professional lives. All too often I see companies who are missing out on opportunities because they don't invest enough time building their social media presence. Social media isn't just some extra task to hand off to an intern. It requires time, effort, and strategy to get it right.
Tips for effective social media management:
  • Define your audience.
  • Determine which platforms will effectively reach your audience.
    • You don't have to be on every platform.
  • Come up with a content creation strategy.
    • What types of content to post
    • What times are best to post
  • Don't post just to post. Quality is more important than quantity. Post with a purpose. Each post should benefit your audience.
  • Post original content. It shows you are a source of information.
  • Don't post the work of others without giving credit. This is the same thing as stealing and can have legal repercussions. Give credit where credit is due!
  • Have fun and show personality! Social media is all about community and genuine connection. Your audience wants to see the real you.
If your social media presence could use some improvement, contact us to see how we can help!
Check back with us soon for more professional input!

Choosing A Design Company

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tips-success-Bobby

It's surprising how many times in our first-time client consultations we ask what brought the client to us and their answer is all too often "Google." Well Google is how you found us, but what made you consider us (or any company for that matter) for your project?
So, what is your criteria for choosing a design company? An important decision such as this should not be a game of Google-Eeny, meeny, miny, mo. It should be rooted in a company's skill set, and the best tool to analyze this is their portfolio. It shows their body of work and what they have done for other companies in a variety of industries and how they have helped them to succeed.
Design is not just drawing pretty pictures - it is about communication. The audience is the customer looking for what you and your competitors offer. So choose a company wisely that will help set you apart!
Stay tuned for more exclusive tips from our experts. Next up Natalie weighs in on social media!
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We are Old City Web Services. We make it easy for small businesses to thrive online. Whether you need a professional website, help attracting more customers, or a fresh new look for your brand, we’ve got you covered. With over 20 years of experience, we specialize in simple, affordable solutions that work for businesses like yours. Let us handle the tech so you can focus on what you do best—running your business.

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