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5 Easy Ways to Get More Customers Online

April 15, 2025 by anoadmin Leave a Comment

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ment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents
our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.

But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

Filed Under: Uncategorized

What Every Small Business Should Know About Websites

April 15, 2025 by anoadmin Leave a Comment

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“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and x

Filed Under: Uncategorized

5 Easy Ways to Get More Customers Online

March 5, 2025 by anoadmin 1 Comment

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

“On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.”

Filed Under: Uncategorized

Old City Web Services Merged with AnoLogix

May 17, 2024 by anoadmin

I’m delighted to share a significant milestone in the Old City Web Services journey. Today, we officially partner with AnoLogix, a leading web agency based in Jacksonville. This partnership marks the beginning of a new chapter as we merge to enhance our service offerings and expand our expertise.

As part of this transition, Oldcity.com and Old City Web Services are splitting into two businesses. Old City Web Services is merging with AnoLogix, while Oldcity.com will operate as its own advertising branch.

Founded in 2000, AnoLogix has been at the forefront of web and digital marketing innovation. I have worked with AnoLogix for many years, and they have been involved in many of the websites we have built, so they are familiar with our accounts. They have the same high standard for customer service that I have always maintained. Specializing in areas such as social media, branding, SEO, and both Google and Facebook advertising, their extensive experience will complement and enhance the services we provide to you.

This merger is driven by our shared commitment to delivering more robust and comprehensive services. We are excited to introduce an expanded suite of capabilities, including advanced web design, enriched digital marketing strategies, and expert SEO services, all designed to elevate your online presence.

What does this mean for you? It’s business as usual but with added benefits. You’ll continue to receive the great service you’ve come to expect from us, now with access to additional resources and a broader team of experts dedicated to your success.

Keep an eye out for an email from AnoLogix introducing additional team members and services that will be offered.

Thank you for your continued trust in us. We look forward to achieving great things together.

Sincerely,

Cecile

Filed Under: Uncategorized

A Few FAQ About Email

July 13, 2018 by anoadmin

Let's face it, the days of checking your inbox once a week are long gone.

Communication is a huge component of every business and emailing is a simple way to communicate efficiently. But why does it have to be so complicated?! No worries, we've answered some of our clients most FAQ about email for your convenience.

FAQ About Email

What is an email client and how do I set it up?

An email client is a software program that you download to your desktop, phone, or tablet. It allows you to receive, send, compose, and read emails. The most popular clients include Windows Live, Thunderbird, Gmail, and Microsoft Outlook. Your email address (example@domain.com) will look different depending on your email client. For example, domains registered with Gmail often end in @gmail.com or at @google.com.

Setting up your email client is easy! Go to the app store on your device and type in the name of the client you need. Download it and enter your information!

If you host your email with us, watch the tutorials from our Help Desk and read this blog to learn how to setup your email in a browser and on a desktop or device.

What is an alias?

Unknown Guy

With an alias email, nobody has to know what your actual email address is.

An alias email address has no username, password, or means for storage, it is only an address. Essentially, it is used to forward messages to other email addresses. These are two scenarios in which an alias is beneficial:

  • If you would like a contact form to send inquiries to several addresses (also known as fanning out). This way, there are multiple people receiving that email. Like Cecile, CEO of Old City Web Services, once asked "Do you have a contact form on your website? Are you the only one that is set up to receive it? What happens when you go on vacation, are out sick, or have a family emergency?"
  • If an employee is no longer working for you and you want to receive the emails they received; you can set up their email address as an alias and their emails will get sent to you.

What are phishing emails?

Phishing is a type of email scam. More specifically, its when spammers send an email appearing to be from a legitimate business like a bank, insurance company, credit card distributor etc. The phishing email asks you to validate or provide sensitive information such as your birthdate, a part of your social security number, credit card information, passwords, and account numbers. Phishing is a spin on fishing, scammers are dangling a fake lure (or email) hoping users will ‘bite’ (send sensitive information).

Warning: If you suspect you’ve received a phishing email, do not click any links in it. You could possibly download malware or ransomware to your device.

How can I identify them?

  • If the email was truly from a legitimate business, the email would address you by name instead of by a variation of “Dear Customer”.
  • A phishing email will have an excuse to contact you that is similar to: there have been too many attempts to log in, your account was double charged due to a system error, your account has been suspended etc. If it seems fishy, chances are its a phishing email.
  • Bad grammar or misspellings are a huge clue. In an age where autocorrect is included in most email clients and software, professional emails should have no grammatical errors.
  • Check the links on the page. 1) The links should lead to the business' legitimate website. 2) Every link should have a different destination.

hovering-over-link-url

This example is from our last blog "Get More Clicks on Your Expanded Listing". As you can see, if you hover over a link, the destination URL will appear in the bottom left corner of your screen.

What is a blacklist?

A blacklist is a list of email addresses that you have blocked from sending you emails. Once you mark an address as blocked you will not get any emails from that sender, so always be cautious in choosing which addresses you block. Additionally, if you accidentally add an address to your blacklist that you'd like to receive emails from, you must add them to your whitelist.

How do I create a blacklist?

If you host your email with us, the steps are simple!

  • Go to mail.oldcity.com and log in.
  • Click on "Mailbox Filters" at the top of the page.
  • Add email addresses.
  • Click on "Save".

What do I do if I forgot my password?

For security purposes, we do not keep a file of email passwords. Instead, we can reset your password for you and provide you with the new password. If you host your email with us and forget your password, then contact us.

If you don't host your email with us, click on "forgot password" on the login page.

What should I do if I have a problem sending or receiving emails?

Unfortunately, there is no easy answer as to what the problem could be. Possible issues include: your email client settings aren't set up correctly, there is a block on the server hosting your email address, there is a block on the server hosting a sender's email address, your internet connection is weak or nonexistent. The best thing to do is go to our Help Desk.

Do you want to learn about email marketing? Read these 6 quick tips!

Email Etiquette

Back in the day, it used to be that your email was only set up on your desktop. Nowadays, I can bet that your email is set up on your phone, tablets, desktop, and laptop! While it might be tempting to click “reply” and type up a quick response from your phone, your personal and professional image can suffer from a bad email. The downside to that is that writing good emails takes time. So, here are four reminders that will shorten the time you spend in your inbox.

  • Answer emails as soon as you open them. If you aren’t going to respond right away, wait to open the email.
  • Blacklist all spam emails, because in the time it takes you to figure out it’s a spam mail you could have read another important email.
  • Don’t feel pressured to engage in small talk! That’s what texting is for.
  • Be sure to set up your signature on your phone and tablets and not just on your desktop and laptop.

Mission Statement

Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at 904-867-4112 or contact us today.


Sharing and re-posting this blog is encouraged. Please credit Old City Web Services when sharing.
Disclaimer: Every effort is made to ensure the accuracy of information on Old City Web Services Blog.

Filed Under: Email, Tips For Success, Uncategorized

Use Social Media for your Holiday Campaign

October 24, 2017 by anoadmin Leave a Comment

Holiday Social Media Campaign

Plan your Holiday Social Media Campaign for Black Friday, Small Business Saturday, and Cyber Monday.

Kick-start Your Holiday Social Media Campaign on Facebook

A Facebook event is the perfect way to spread the word about your campaign.

First, create an event for your Black Friday sale, Cyber Monday sale and Small Business Saturday. The event feature in Facebook provides every tool you need to spread accurate information to your audience; time, location, and description of the promotion. Whether you are a historic bed and breakfast or trendy boutique you should create a catchy title.

Holiday Social Media Campaign

Attract attention with a Facebook contest.

Get your Facebook page exposure by getting it more likes, views, and interaction with a Facebook contest. Although they don't necessarily enhance a social media campaign they do, in fact, reinforce your campaign efforts because they bring your company to the attention of the public.

Small businesses rarely participate in Facebook contests. However, contrary to popular belief, they are straightforward and easy to manage. Click here, to learn more about contests.

Follow-Up with Twitter

Hashtags

Promote your Facebook event on Twitter and decide which hashtags to use throughout your holiday social media campaign. It is important that hashtags stay the same during campaign tweets. Also, keep in mind, "tweets with one hashtag are 69% more likely to be retweeted than those with two" according to Taylor Webster, of Postcron.

Poll on Twitter

Polls are easy for followers to participate in and encourage engagement. But remember to gear your query towards your social media campaign. Example: "What will you buy your Uncle for Christmas? A) Our Rabbit foot, B) Our Custom Salt/Pepper shakers, C) Our Brand Steering wheel cover."

Mentions and Memes

Obviously, the mention of a fellow business doubles your audience because their followers see the tweet as well. But, don't overdo it and be sure it is a business you have a relationship with.

On the other hand, memes can't be overdone. In fact, you can take comfort in the fact your audience appreciates the entertainment - unless you are posting dozens of memes daily. Who makes up the majority of your clientele? Use that as a guideline for humor.

Shopping Meme
Holiday Social Media Campaign Meme
Holiday Social Media Campaign Meme

Post on Instagram

Use Stories to entice shoppers during your campaign

Since your campaign information is out on Facebook and Twitter, use stories to grab the attention of your audience because it will further focus your audiences' attention. Whether your campaign is for a Black Friday sale, or Small Business Saturday shopping, Stories offer a sneak peek at the venue and goodies they have to look forward to.

Add a Poll

We talked about the 3 new social media updates to know about a few weeks ago and the Instagram poll feature, added to the Stories section, is one of those new updates. Every call-to-action method is just as important as the next. Therefore each available method should be utilized to maximize your campaign success and even though the poll is limited to a two-answer query, it is necessary.

Photo quality is key to a successful social media campaign

Instagram is essential to your holiday social media campaign, but it will do more harm than good if you do not share quality photos. Followers get a visual of your product that leaves a lasting impression. Therefore, if a photo is blurry or includes unkeen elements; dirt, holes, garbage, or random items, it is better to not post at all. Audiences understand that quality photos are taken of quality products. Consequently, it is a good idea to use appealing backdrops and props, sharp photography and a clear message when posting.

Hotels and B&B’s
Photo Quality
Alcoholic Beverages
Photo Quality
Trinkets
Photo Quality
Clothing and Shoes

P.S. Unlike Twitter, Instagram users love hashtags so add as many as you'd like. Remember to keep them on topic with your campaign. Include the campaign hashtags you use on Twitter.

In conclusion, it is important to stay consistent while planning your holiday social media campaign. Therefore it is important to post frequently and stick with your theme! But, if you are having difficulties planning a campaign yourself, give us a call.

Shop St. Augustine

Shop local. Shop St. Augustine.

To support the shop local movement, we have created the Shop St. Augustine campaign. Whether you are a business owner or are shopping, eating, playing, or staying in St. Augustine, using #ShopStAugustine connects you with other businesses in town and helps show everyone that St. Augustine is open for business.

 

A slim and focused website beats a cluttered website every time. More is not always better. We have seen first-hand businesses make the mistake of including irrelevant information to their website. The website eventually loses its focus and ceases to be an effective marketing tool. You pay a lot of money in SEO and other marketing tools to get customers to your website - but there is little to no action from it. Remember you have a very brief window of opportunity to capture a customer. Your website’s visitor should immediately understand what your company does and how that benefits them. Failure to do this will simply result in the visitor going to your competitor. Take an honest look at your website. It may be time for a little de-cluttering and re-focusing. We can help!


Mission Statement

Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at 904-867-4112 or contact us today.


Sharing and re-posting this blog is encouraged. Please credit Old City Web Services when sharing.
Disclaimer: Every effort is made to ensure the accuracy of information on Old City Web Services Blog.
Photo credits: Old City Web Services

Filed Under: Black Friday, Cyber Monday, Facebook, Instagram, Small Business Marketing, Small Business Saturday, Social Media, Social Media Campaign, Twitter, Uncategorized Tagged With: Black Friday, Cyber Monday, Facebook, Instagram, Small Business Saturday, Social Media, Social Media Campaign, Twitter

Are logos really a big deal?

September 6, 2016 by anoadmin Leave a Comment

Logos say as much about your business as the name, staff, services, and customer experience. A logo is the first impression customers get before stepping foot in your office or online shop. First impressions are important, especially when it comes to getting new customers. So, is it worth it to budget for a new logo or an upgrade? We at Old City Web Services are here to offer some insight about why a high quality logo is essential to building your business.

Good logos build consumer trust

It is the first impression a potential customer will have of your company and it becomes the visual representation in the customer’s mind. A poorly designed logo can make a company look like the “discount or low cost” option among their competitors.

A quality logo can stand on its own; customers will start to recognize your business based on the logo alone.

Why invest in logo design? Do it once, do it well

Logo design prices that are too good to be true are often a breeding ground for plagiarized work. It can be done so cheaply and quickly because it is stolen work. This costs the client in the end the embarrassment of a legal action against them, the expense of replacing all print, signage, etc. and the cost of having it done again the right way.

Consistency is key

It seems like a no brainer, but a company’s logo should be the same on signage, print, and the web. Every business should have a vector base EPS logo with specific Pantone colors. This allows proper color matching between various vendors who will reproduce their logo.

Taking the next step

Below are some of the logos the design department at Old City Web Services has created. If you are in need of an upgraded logo or a complete logo redesign, Old City Web Services has a design team ready to help make your brand stand out from the competition.

Flagler-Hospital Putnam-CountySilver-Feather sykes-cooperVillage-AcademyRVCooper Logo

Filed Under: Logo Design, Uncategorized Tagged With: Branding, design, logos

Why Having Relevant Content is Important.

August 9, 2016 by anoadmin Leave a Comment

First, What Does Relevant Content Mean?

Relevant content means the content on your website is up-to-date and on topic with your business. For example, if you have a business that sells honey in Georgia, you wouldn't want your home page to have content about jams in California. Also, you want the information about your business to be current. Having old or irrelevant information on your website can hurt your search engine optimization. Making your rank on search engines become lower but, how do you write good content for your website?

Tips on Writing Good Relevant Content:

Valuable Content: Make sure your content has some value to your users. Ask yourself; Do my potential clients need this information? Does this topic actually pertain to my business? Will my potential clients even want to know this information? Thinking this way can help you make sure your content is relevant and not just filler information.

Concise Content: Most users on the web are going to skim your website content. You have the tricky part of making the information as brief as possible but  with enough impact to inform the user. Short paragraph or lists are always a good fall back for making sure your content is concise.

Stay On Topic: It's important to stay on topic. If you are writing about the company, stick to the company's information. Writing about your services? Make sure to only be mention about your services. Stay focused on one topic at a time.

Check and Recheck Grammar and Spelling Errors: We're only human and going to make mistakes but we can always go back and fix them. If we check and recheck and get a friend to check, this will help from having any errors on our website. It's unprofessional to have a ton of grammar and spelling errors. It can also confuse your customer if your content doesn't make sense due to errors. So, try make sure to check. Get up and walk away, come back and recheck, then send to a friend to triple check.

Write For Your Audience: Your website content needs to be search engine friendly by using keywords, and links. Though, having readable and engaging content for you potential clients is just as important. The goal is to convert your potential clients into clients.  If they don't understand what you are saying, then how can they converted. Make sure your writing is easy to understand and connectable for your audience. Forget the fluff and marketing jargon.

Writing Content

 Need More Help?

Contact us today and we can give you a lesson on SEO.

Like us on Facebook! Follow us on Twitter!

Filed Under: Content Marketing, Copywriting, Search Engine Marketing, Search Engine Optimization, Uncategorized

Do You Know the Different Ways to Connect with People on Social Media?

July 26, 2016 by anoadmin Leave a Comment

Connect with Fans, Followers or Friends?

With all the social media platforms out there it can be difficult to know all the ways to get your customers to  connect to your business social media. Here are some guidelines to follow that might shed some light on all the confusion with connecting on social media.

Facebook-

On Facebook your potential customers will be able to see all of your post by "liking" the business page. When they hit the like button on the main profile page on the right upper hand side it will send you a notification to notify you about the new "like". Since someone has liked the business page they'll now be a fan meaning any future post you make on your business Facebook, the fan will be able to see on their timeline. They can also send you a message, comment on your post or share your post as well.  Now if any one visits your business Facebook page they will also be able to see your post on your business profile as well, even if they are not a fan. Being a fan just means now they will get your updates and post on their timeline. facebook connect

Here some hints to help you remember:

Facebook likes on profile = Fans
Fans= Followers who see your post on their timelines.
Clicking the like button on the business profile = Fan.

 

Twitter-

On Twitter customers can "follow" your Tweet which means they become a "follower" and will see all your tweets on their Twitter feed. They become a follower by going to your Twitter page and clicking the follow button on the right hand side. Once they have clicked the button you will be notified that someone is now "following" your Twitter page. Your follower now has the ability to retweet your tweets, like a tweet or even send you a message. If your client has not yet followed your Twitter page the only way they can see your tweets is by going to your business page or if some they already follow retweets your tweet.Twitter Connect

Here are some helpful tips to remember: 

Followers = Friends who can see all your tweets
Retweeting= sharing to other Twitter users
Hitting the follow button on profile = Follower.

 

 

Follow us on Twitter! Like us on Facebook!
Need help managing your Facebook or Twitter? Contact Us today so we can help!

Filed Under: Facebook, Social Media, Social Media Marketing, Twitter, Uncategorized

How to Use Links to Your Advantage.

July 19, 2016 by anoadmin Leave a Comment

Learning to Use Links

Linking on a Blog post.

Linking on a Blog post.

Linking is when you connect your website to another platform. A platform could be another system or in other words social media. This is important part for online marketing since it helps with Search Engine Optimization (SEO). It also helps customers go to your website faster with just one click. A feature of linking is that you can to add it to any platform, from

Linking on Facebook.

Linking on Facebook.

Facebook to blogs to Twitter. To create a link to your website, simply type your domain name into a platform and it should auto-populate, see the Facebook example to the right.  It's important to link from not only your website to your social media, but also from your social media to your website.  The more connections you make with linking the more it will help your SEO ranking, as long as it's relative linking.  Relative linking means you don't put your link on random sites just to get back linking.

When you use links for your website on other websites or social media, this creates a back link. Back linking to your website helps your SEO performance by at least 20%.  Not only does back linking help your SEO, but it also creates direct traffic to your website. Linking to your website also helps by indexing of your website with Search Engines. This effect also works with your social media. Linking your social media onto your website helps with the ranking of your Social Media. So, don't be afraid to connect your social media to your website and vice versa by linking to each other.

Need more help on getting traffic to your website? Contact us today to get some help!

Check out our Facebook and Twitter for updates and examples!

Filed Under: Marketing, Search Engine Marketing, Search Engine Optimization, Uncategorized

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We are Old City Web Services. We make it easy for small businesses to thrive online. Whether you need a professional website, help attracting more customers, or a fresh new look for your brand, we’ve got you covered. With over 20 years of experience, we specialize in simple, affordable solutions that work for businesses like yours. Let us handle the tech so you can focus on what you do best—running your business.

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