Hi there! Steve coming at you from Old City Web Services; I lead the SEO efforts for our fine company.
In my first addition to the "Tips For Success" series, I'd like to share an important aspect of digital marketing that every business owner or operator can leverage - "NAP consistency." NAP is an SEO term that represents name, address and phone number. In order to show up effectively in search engines (especially the maps area), you will want to make sure that your name, address and phone number are listed EXACTLY the same, with the same details and format across the web. In other words, if the address you have listed on your website says "suite 4" and the address you on Google Business and Yelp says "ste 4" - this is bad, and it will keep you from reaching your full ranking potential.
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