Want to know one of the best ways to stay in touch with your customers? Email marketing is an easy way to produce a message and get it to your audience within seconds. It's cost effective and, if done properly, can help build brand awareness and loyalty. This form of marketing can cost as little as a few cents per message and generally speaking, the response rates remain strong when it comes to opens and clicks. Because email is alive and kicking, email marketing is still a central channel for most businesses. With this being said, it has become increasingly important for small businesses to utilize email marketing properly. Below are 3 tactics to increasing your email marketing reach.
1. List Management
Collect, manage and send messages to segmented groups of customers by creating customized contact lists. Let a professional help you organize and manage your contacts in one place. Old City Web Services helps clients by quickly exporting contacts into an email marketing system, then grouping them accordingly (i.e. general interest, repeat guests, brides, etc). We will keep your lists current and manage both new subscribers and those who wish to unsubscribe.
2. Social Share
Not only are you reaching hundreds or thousands of customers via email, but you can increase the volume of people exposed to your messages by sharing your email campaigns with the company's social media followers. This creates potential to spread your message through the viral channels of social media.
3. Tracking
How many people opened your email? Of those people, how many forwarded your message to others? Did you gain or lose subscribers? All of these questions should be asked and analyzed to determine what's working and what's not in order to maximize the Return on Investment (ROI).
Let the professionals help! Old City Web Services offers email marketing campaigns catered to small businesses. Expand your reach today and start targeting your customers by giving us a call: 904.829.2772 or emailing us: letusmarketyou@oldcity.com.
