The most important thing business owners are going to need to focus on in 2015 is mobile website optimization. Whether you already have a mobile strategy in place or you're just now putting together a website and monitoring your mobile statistics, the statistics are very clear-mobile is going to be bigger than ever.
Did you know that over half of all mobile searches lead to a purchase? And that 50% of millennials use their smart phones to research products or services while shopping, and 41% have made purchases using their phones? This makes it incredibly important to focus on mobile marketing in 2015.
Here are some things to do to make sure you can capitalize on this area of your client-base:
- Build an App or Custom Mobile Site - When a customer is using your mobile app, 46% of them are less likely to shop your competition. If you have them honed in on your business' site, they are more likely to spend their money with you. Unique clicks are 15% greater on mobile optimized websites. This makes it money well spent for you to have a custom app built or a custom mobile website created to enhance the customer's experience with your business.
- Optimize for Tablets, Too - Tablets have become and are continuing to be extremely popular as users are on the go but want more function than just their smart phone. Looking at your site statistics will show you how high the mobile user rate is and how many of those users are tablet users. This alone should be motivation enough to optimize your site for tablet screens.
- Create Call-To-Action Buttons - when users come to your site on a mobile device, they are there for a very specific reason - they want your phone number, your location, your sales and deals, maybe a coupon, a menu. Make all of these things extremely easy to find so the user can get the information quickly and easily. This will keep the customer around because their experience on your site was a pleasant one.
Optimizing your mobile website in 2015 is a project that will bring immediate results to your business. We are happy to help with creating a mobile site that will be highly functional, aesthetically appealing, and easy to use for the mobile web viewer.
If you'd like for us to help you in taking your business to the next level, call us (904.829.2772) or e-mail us and we will be happy to offer our services!
