Last week, we discussed the importance of Conversion Rate Optimization. This is one of the top trends for 2016 as businesses seek to optimize their website for search engines. In addition, there are many other trends that will continue through 2016 and it will be important for you to keep on top of them for your business growth.
Local SEO: You can dominate your local market by taking advantage of local search optimization. Google’s search algorithm is able to detect when search queries and information are local to the user. Since Google favors local results, it is essential to include local SEO on your website in order to be visible to your audience. Your small business can increase its ranking and visibility by using Google Places and Yelp, which have become key components of local SEO.
Updates to Google Algorithms: You never know what Google will decide when it comes to its search algorithm. Already, they have cracked down on scraper sites and emphasized how important quality content is versus the quantity of content. It is immeasurably important to focus not on how many visitors your site has but making sure that you are providing useful information to those who find your site.
Interactive Content: 2016 is likely to see an increasing number of marketers and businesses embracing Interactive content to drive traffic, engage visitors, generate leads and boost conversion. From surveys to infographics, interactive content may be something you want to consider adding to your site in 2016 to help your rank.
If all of this is foreign to you and you need expert assistance in keeping up with SEO trends, we offer that. Contact us today to make use of our SEO expertise!
