The future of advertising is somewhat unpredictable, but today we are going to give you the inside scoop on two consistent factors to always remember. Staff Writer for Entrepreneur.com, Kristin Edelhauser, writes: "The advertising of the future is going online--and going local. This hot trend is growing rapidly and shows no signs of letting up."
When it comes to selecting where to advertise online, it's important to choose websites that will give you the most exposure to your target audience(s). Make sure you do your homework and find sites that will advertise your business with a clear and concise message. Avoid ad's that are too flashy as they come across as obnoxious. The purpose is to attract the viewer discretely and motivate them to make a move--whether it's to direct them to your website or pick up a phone and call you. Online advertising is shifting toward contextual advertising or "Advertising on a website that is targeted to the specific individual who is visiting the site." Because these ads are more targeted, they're more likely to be clicked on, therefore generating more exposure to the company.
In order to get the targeted, content-driven ad you need, it is important to find the top local websites that generate similar content to your industry. For example, OldCity.com has 35+ pages, each targeted towards specific community and world-wide interests such as the Where to Stay page for those planning a trip to St. Augustine or The Community page, a place for area businesses, real estate, etc. to list their businesses. The plethora of content OldCity.com offers opens the doors to residents and visitors around the world, deeming it the go-to site for finding everything related to the our nation's oldest city. It's informative, popular and constantly updated.
Better your business and start advertising the right way today. Visit us at OldCity.com, give us a call: 904.829.2772 or email us: letusmarketyou@oldcity.com.
